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Stack Moxie names Avalara veteran to C-suite


Steven Dunston Headshot.v1
Steven Dunston spent more than five years at Seattle-based tax software company Avalara.
Stack Moxie

Seattle-based marketing tech company Stack Moxie has named Steven Dunston as its chief revenue officer.

Dunston spent more than five years at Seattle-based tax software company Avalara starting in 2010, including as director of the marketing technology group, according to his LinkedIn page. In a Wednesday news release announcing the appointment, Stack Moxie also said it named Dunston a co-founder of the company, which according to its LinkedIn profile was founded in 2018.

"Steven is the right leader to amplify our go-to-market strategies and further establish our leadership in the marketing technology space,” Stack Moxie CEO M.H. Lines said in the release.

Dunston spent roughly a year as head of marketing at the customer experience platform Usermind after Avalara. He has also held marketing roles at the tech companies Amplitude, Sendbird and Avoma. According to his LinkedIn page, he has been an adviser to Stack Moxie since 2020.

Dunston has more than 15 years of experience with startups, the company said in the release. Stack Moxie didn't immediately say whether his role is new to the company.


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Stack Moxie helps clients find outages and bugs before they become major problems, and it helps teams restore services. Stack Moxie also runs quality assurance tests for landing pages and sales emails before they are sent.

According to Stack Moxie, its clients include F5 and Okta. Stack Moxie's technology integrates with popular tools like Google Analytics and Salesforce. The company has 22 employees listed on LinkedIn.

“The pace at which marketing technology is evolving presents businesses with both challenges and opportunities,” Dunston said in the release. “I’m thrilled to join Stack Moxie."

Lines, meanwhile, spent more than four years at Microsoft. She held the role of Microsoft Office account lead, according to her LinkedIn page. Before joining Microsoft, Lines was the digital marketing director at the manufacturing company Terex Corp. for about three years.


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