Digital marketing company Brevo, whose U.S. headquarters is in Seattle, has acquired push notification company WonderPush and customer data company Octolis.
Brevo, which was known as Sendinblue before a name change in May, has acquired 10 companies since 2019. The acquired companies will add a bit fewer than 50 employees combined to Brevo, said Isabelle Guis, Brevo's North America CEO. The company now has around 800 to 850 total employees.
"The team is small enough that we could easily integrate them to Brevo, and very close culturally," Guis said.
Brevo didn't disclose financial terms of the deals.
Guis said less than 10% of the Paris-headquartered company is based in North America, and about one-third of its North American headcount is in Seattle.
Guis added that Brevo is looking to open an office in Austin, Texas, but doesn't have a timeframe for when that will happen. The company could potentially change its North American headquarters to Austin when the office opens, she said.
Brevo CEO Armand Thiberge founded the company in 2012. The company offers services in marketing, sales, chat and messaging. Brevo has more than 500,000 customers, including eBay, H&M and Michelin. In February, Brevo acquired the digital wallet company Captain Wallet for an undisclosed amount.
WonderPush was founded in 2014. The company can send push notifications on mobile apps and websites. Its clients include Ubisoft and Volkswagen, and WonderPush says it can send 350,000 push notifications per second.
Octolis, meanwhile, launched in 2021. Its technology uses customer data for personalized marketing campaigns. According to Octolis, its clients include KFC and Virgin.
Guis took over as Brevo's North America CEO in April for Steffen Schebesta, who took a more global role with the company. Guis said Brevo has made all of its acquisitions for different reasons.
"Only one acquisition was for market share growth," Guis said. "Most of others were for adding new engagement channels to our platform."
