Digital marketing company Sendinblue, which is based in Paris but has its U.S. headquarters in Seattle, has changed its name to Brevo.
Brevo announced the name change earlier this month. Steffen Schebesta, Brevo's CEO of North America, said the new name is a combination of "bravo" and "breeze" and is meant to better reflect the company's expanded offerings.
"Our product has evolved over time. We started as email marketing software, then we added marketing automation, SMS and some other marketing channels," Schebesta said. "Lately, over the last two or three years through our acquisitions, we've added channels that are not only used for marketers. They're also used for inbound."
Schebesta said Brevo has over 740 total employees, including roughly 25 to 30 based in Seattle, and will continue hiring in the area. He added that Brevo had planned to grow its Seattle office faster, but the company has found it challenging to hire in Seattle. The company has more than 60 employees in North America, he said.
Brevo works out of a Spaces coworking office at the 2+U tower downtown. Schebesta said Brevo had a larger office in Seattle before the pandemic forced the company to downsize, but the company might expand its footprint in Seattle as it continues to build its team here.
Brevo was founded in 2012. The company helps clients create email, SMS and WhatsApp marketing campaigns. The company also offers real-time chat tools and sales management tools. Brevo has more than 500,000 clients, including eBay and Louis Vuitton. The company raised $160 million in 2020.
Brevo has acquired six companies since September 2021, including the digital wallet company Captain Wallet and the cloud-based business phone company Yodel.io. Schebesta said the company's acquisition strategy is about personnel.
"We don't really acquire for market conservation or market share," Schebesta said. "What we've seen is through the acquisitions, we're able to acquire very experienced teams that have subject matter expertise that we didn't have in-house."
