Briteris, a software talent contracting company, relocated its U.S. headquarters from Seattle to Atlanta.
The company will have office space in the Atlanta Tech Village, where Marcelo Bernal, its chief revenue officer, will be located. The company plans to add more employees but Bernal declined to provide specifics.
Seattle to Atlanta
Briteris is the U.S. subsidiary of Iteris, a Brazil-based company that contracts software developers to other businesses that are looking for less expensive labor than what their domestic market provides. Briteris was founded in 2020, when Iteris expanded to North America.
Briteris' former Seattle headquarters gave the company proximity to some of its technology providers, including Amazon Web Services Inc. and Microsoft Corp. The company will maintain that office but was drawn to Atlanta for different reasons, Bernal said.
Atlanta's diversity of industry, bustle of Fortune 500 companies and business-friendly environment led to the headquarters relocation, Bernal said.
The Atlanta headquarters allows Briteris to have software developers in the same time zone with a similar cultural influences as its American customers, Bernal said.
Iteris has 100 enterprise customers, 10 of which are based in the U.S., such as fitness service company Plexus Worldwide and financial service company Fiserv, which has a large presence in Atlanta.
Iteris has approximately 1,000 employees, primarily located in São Paulo, Brazil. Since its expansion into North America, it grew its headcount by 72% in 2021 and 62% in 2020, said Bernal.
Placing tech talent
The pandemic caused an increase in demand for tech talent, which is Briteris' speciality.
Accelerated digitization left many companies unable to fill tech positions. A report from technology research firm Gartner last year showed IT executives saw talent shortages as the biggest adoption barrier to 64% of technologies, compared with only 4% in 2020.
Plus, more people were changing career paths amid the "Great Resignation" that followed the pandemic. A 2021 survey by TalentLMS and Workable found that 72% of tech employees in the U.S. were considering leaving their jobs.
As businesses struggled with meeting their own demands for software talent and began rethinking their hiring process, Bernal says they began increasing their volume with Briteris because it provided a “U.S. level of quality for a fraction of the cost.”
Iteris was founded in 2009 by Sergio Ferreira, Fernando Riva and Marcelo dos Santos.
