Seattle-based customer data startup Amperity has laid off 13 employees, or roughly 3% of its total headcount, a company spokesperson confirmed to the Business Journal on Monday.
Most of the affected roles were in recruiting, the spokesperson confirmed, and the company now has 375 total employees and plans to hire 25 additional people.
"Amperity is constantly monitoring our business to ensure there is alignment across the organization to support our strategic growth plans. While we did recently have to make the hard decision to lay off 13 employees accounting for about 3% of our organization, we will continue to hire and invest in specific areas of the business to help us execute on our growth strategy," CEO Barry Padgett said in a statement.
The layoff news comes after Amperity raised a $100 million Series D round in July 2021 and reached a value of more than $1 billion. In February, Amperity co-founder and CEO Kabir Shahani left the CEO role. Padgett, formerly the company's chief operating officer, took over as CEO. He was the chief revenue officer at the San Francisco-based payments giant Stripe before joining Amperity.
Amperity was founded in 2016. The company helps clients make better use of customer data with the aim of helping marketing, IT and analytics teams. Its clients include Alaska Airlines, Under Armour, Patagonia and Kroger. At the time of the Series D round, Amperity had raised $187 million total, and Shahani told the Business Journal at the time the company had 225 employees.
Amperity is one of multiple "unicorn" companies, or companies with a value of at least $1 billion, to lay off employees in recent months. Seattle-based freight network startup Convoy laid off about 90 employees in June, while Seattle-based data management company Qumulo laid off about 80 employees that same month. Seattle-based sales technology company Outreach, meanwhile, "eliminated a small number of roles" in August.