Daydream, an artificial intelligence startup with headquarters in Kirkland and New York City, has raised a $50 million seed round.
The funding, announced Thursday, comes as the startup plans to launch a beta of its platform this fall. Daydream uses AI to help consumers search specific styles, according to its website.
"I have always been particularly obsessed with search and personalization and could not be more excited for the massive gains in AI over the past year," Daydream co-founder and CEO Julie Bornstein said in a release. "We can finally build an intelligent online shopping platform that will make it easy and fun for consumers to find products they love."
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Daydream was founded in 2023, and according to the company, it has almost 2,000 brands available. Users can come to Daydream's website and input the look they want, and Daydream will find products that match it. Its website uses the examples "I need a dress for a summer wedding in Costa Rica" and "bright-colored sneakers that feel old school and classic" as queries consumers can enter to find what they want.
Bornstein previously co-founded The Yes, another AI-powered shopping platform. The company was acquired by Pinterest in 2022 for an undisclosed amount. Bornstein also spent time at Stitch Fix, Sephora, Urban Outfitters and Nordstrom, according to her LinkedIn page.
Forerunner Ventures and Index Ventures led the seed round, while Google Ventures and True Ventures participated. Forerunner Ventures has invested in Dollar Shave Club, Bonobos and Glossier, while Index has invested in Etsy, Dropbox and Slack.
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