Seattle-based international shipping startup FlavorCloud has raised $7.9 million, according to a Friday filing with the Securities and Exchange Commission.
The filing notes the money came in the form of equity funding. FlavorCloud's raise comes after the startup grew significantly during the Covid-19 pandemic and boom in e-commerce.
FlavorCloud didn't respond to requests for more insight on the fundraise.
FlavorCloud launched in 2018. The company automates global trade compliance and customs clearance. According to its website, FlavorCloud works with direct-to-consumer and business-to-business clients. FlavorCloud had 35 employees at the end of 2021. The company has 41 employees listed on LinkedIn now.
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Rathna Sharad, FlavorCloud's founder and CEO, in 2012 launched a company called Runway2Street, which offered a marketplace for small and midsize brands to sell internationally. When larger brands started seeking to use Runway2Street, Sharad took the back-end technology from the company and launched FlavorCloud.
“Any e-commerce brand anywhere in the world can plug into our service and offer a seamless international shipping experience," Sharad previously told the Business Journal. "International shipping is incredibly hard.”
Prior to launching startups, Sharad spent more than six years at Microsoft. Her most recent role there was director of product management. She was also a founding member of the ad platform team that would become Bing Ads. Sharad spent two years at UPS as a senior IT manager earlier in her career, according to her LinkedIn page.
The Friday SEC filing lists David Jakubowski and Omar Hamoui as directors at FlavorCloud. Jakubowski has management experience at Microsoft and Facebook, and he is now an operating partner at the incubator Mach49, according to his LinkedIn page. Hamoui, meanwhile, is a partner at the venture capital firm Mucker Capital. Mucker has invested in TaskRabbit and Trunk Club.
