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Fitness startup led by former Seahawks receiver Doug Baldwin lands $1M


HBSI Capital - Doug Baldwin - CEO of Ventrk
Baldwin leads Ventrk after playing eight seasons with the Seahawks.
Ventrk/HBSI Capital

Retired Seattle Seahawks wide receiver Doug Baldwin is continuing his success off the football field.

On Wednesday, Bellevue-based health and fitness startup Ventrk, which Baldwin leads as CEO, announced it raised $1 million from HBSI Capital.

"I am bullish on our mission because we have a proven product, a dedicated team and a winning culture," Baldwin said in a news release. "Now, with the backing of the forward-thinking firm in HBSI, we have the resources to accelerate our effort in getting our platform in the hands of those who need it most."

Ventrk makes two apps, TheraCentric and TrainCentric, aimed at helping users with their health and fitness. TheraCentric allows physical therapists to assign personalized programs with videos to patients. Ventrk says the app delivers real-time data. TrainCentric, meanwhile, focuses on exercise, allowing users to count reps, sets and rest time. Ventrk says the app offers custom workouts and more than 40 exercises.

Baldwin spent eight seasons with the Seahawks before retiring in 2019. He signed with the team as an undrafted free agent in 2011. During his tenure with the Seahawks, Baldwin won a Super Bowl and was a two-time Pro Bowler.

In addition to his work with Ventrk, Baldwin is also the CEO and managing director of Vault 89 Ventures, a Renton-based investment firm launched in 2019. Ventrk lists Vault 89 Ventures as a partner on its website. Baldwin wore number 89 during his football career.

In addition to providing capital, HBSI offers management consulting. The firm says it emphasizes diverse leadership. HBSI's leaders, CEO Michael Brown and principal Don Hyun, "hope to combat the cyclic disparity of funding for underrepresented population businesses through intentional investments and mentorship," according to the release about the raise. Brown was the CEO of Bellevue-based Affirma Consulting for about 18 years, his LinkedIn page shows.


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