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Early Money: This San Francisco startup is aiming to help both online shoppers and stores


Checkmate founders Rory Garton-Smith, Harry Dixon and Elliot Rampono
Checkmate, founded by, from left, Rory Garton-Smith, Harry Dixon and Elliot Rampono raised $5 million in a seed round announced Monday.
Checkmate

A nascent San Francisco startup thinks it has a way to make it easier for consumers to save money when they shop online — as well as for online stores to target them with customized offers.

Checkmate Savings Inc. has developed a mobile app and browser extension that helps users find and use online coupons and discount when they're shopping online. Its service collects coupons that may be in users' inboxes, floating around on the web or sent directly to users through its service but its marketing partners.

"Consumers are looking to save wherever they can," Harry Dixon, Checkmate's CEO, said in a news release. "At the same time, skyrocketing digital ad costs mean retailers and brands need new ways to establish and build their own customer relationships."

Checkmate launched its savings tools this summer, according to the release. In an earlier testing phase, the startup's average customer used its service three-and-one-half times a week and saved 27% on their online purchases.

The company has some new cash to market and continue developing its service. It announced Monday it raised $5 million in a seed deal led by Fuel Capital.

Check out the details on Checkmate's new round and other seed deals from this past week:

Remofirst Inc., Mountain View, $14.1 million: Mouro Capital and QED Investors led the round for this provider of a service that helps companies hire and compensate remote workers. Counterpart Ventures also invested.

Dopt Inc., Oakland, $5.1 million: Unusual Ventures led the round for this provider of software that helps app developers create a sign-up process for their apps and services. Designer Fund also invested.

Checkmate Savings Inc., San Francisco, $5 million: Fuel Capital led the round for this provider of personalized coupons for online stores. Former Ebates Inc. CEO Kevin Johnson, f7 Ventures, Blackbird Ventures, Scribble Ventures, Hyper and Susa Ventures also invested.

Civ Robotics Inc., San Francisco, $5 million: Alley Robotics Ventures and ff Venture Capital led the round for this developer of autonomous land surveying robots for the construction industry. Trimble Ventures also invested.

Ensemble Inc. (dba TrueFoundry), San Francisco, $2.3 million: Sequoia Capital India and Surge led the round for this provider of machine learning development and monitoring software. Eniac Ventures, AngelList co-founder Naval Ravikant, Kaggle Inc. founder Anthony Goldbloom, LambdaTest Inc. Chief Operating Officer Maneesh Sharma, Deutsche India CEO Dilipkumar Khandelwal and GreenHouse Inc. Chief Technology Officer Mike Boufford also invested.

Wearloom Inc. (dba Gently), San Francisco, $2 million: Launch, Dorm Room Fund and Shutterstock Inc. founder Jon Oringer invested in this provider of a service that allows consumers to search for secondhand clothes across numerous online stores.

Metre Inc., Oakland, $1 million: Michael Adams and John Broderick were among the pre-seed investors in this developer of a breath-based device designed to replace blood tests for metabolic measurements.


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