Culture is what happens when the boss is not in the room.
That’s the perspective shared by Rohit Gupta, founder and CEO of Auditoria.AI Inc. Gupta believes that for a company to thrive, workers need to feel free enough to act boldly, and executives need to know that they will be held accountable for their work.
“Culture isn’t a switch that you can toggle on and off. It’s a belief system,” Gupta said of his corporate finance-focused startup. “As one of the founders, it’s my responsibility to be a steward of the culture.”
Auditoria.AI
- Size Category: 25-50 employees
- Category rank: 2
- Score: 96.13
- Top local executive: Rohit Gupta, Founder and CEO
- HQ: San Jose
- Bay Area employees: 32
- What it does: AI-automated corporate finance
- What employees say: “I am happy to be part of this growing company and tight knit group of people who go the extra mile to support you and the customers in whatever capacity is needed.”
- Tip that Auditoria is doing to try to retain employees and attract talent: I’d like to think that people come to work because of the quality of work that they have, but also a purpose and a belief system. When we’re able to articulate a purpose behind why the company exists, and why we’re making a difference in the world, that makes a world of difference. — CEO Rohit Gupta
Gupta has worked at companies large and small. He previously worked at Oracle Corp. both before and after the database giant acquired his first startup, Palerra Inc. Both types of companies need to maintain a strong sense of community, Gupta said.
“In a larger company at times decisions take longer, just because it takes time to generate consensus,” Gupta said. “Whereas in a startup, there’s a much lesser number of layers that you’ve got to go through for getting to a decision.”
Gupta shared his thoughts about what makes Auditoria one of the best places to work in Silicon Valley. This interview has been edited for length and clarity.
What is Auditoria’s approach to remote work and the return-to-office? We have a flexible policy, where employees can choose when to come in and when not to come in. (Our) employees like the flexibility of working from home and coming in for certain days of the week, or maybe a few days a month. That responsibility and flexibility has helped Auditoria, because employees don’t misuse it. They’re able to effectively set up their schedules, engage (and) come in when the need is there. Sometimes employees are working on a project that requires the ability to stand in front of a white board and scribble out things. That’s when coming into the office is required.
Do you plan to continue that flexible policy? Do you think it makes your workplace more attractive? I think so. This is going to be the way of work for the foreseeable future, at least in high tech. Trying to fight against it, or trying to come up with a different approach, is going to be a challenge for companies. I’d like to think that this will help with talent retention and attract new hires.
What are things that make Auditoria one of the bestplaces to work? Our collaborative nature — people are willing to help each other out. It doesn’t matter if you’re a new person, if you get stuck with something, you reach out on Slack or on Zoom, and somebody’s always there to help you out. I love that. We need that ability to collaborate without judgment,without fear of asking questions.
The second thing that separates Auditoria is what I call customer and colleague empathy. People truly care about making our customers successful. If somebody has a bad day, you tell them, “Look, you don’t need to be on the front line, somebody else will handle it for you.” If a customer has an issue, and they need some help with some aspect of the software, we have people that will jump in and help out, no matter how late it is. That’s prettycool to see.
The third one, which I’m really proud of, is that there’s no micromanagement. It allows free thought, it allows people to come up with ideas on their own. We’ve had to be very careful with the executives that we’ve brought on board — we want people to encourage diversity of thought, diversity of action, the ability to make recommendations that might be out of the box. It is something that in the bigger picture helps us, because it makes for a much more compelling work environment.
I like the idea of colleague and customer empathy. Because sometimes people are just having a bad day. Right! And you don’t realize it, that somebody’s got a family member who’s unwell, or a pet who’s unwell. You can tell that something’s off. At that point, (it’s nice) having somebody else that can step in for you, to take a few hours off, take the day off.
Does Auditoria offer any unusual or unique amenities, perks or benefits to employees? We offer tuition reimbursement for ongoing learning, reimbursements for a variety of amenities, including Internet access. One other thing that we offer to all our employees is a paid subscription to Calm. That is something that, particularly through the pandemic, has helped improve stress and (offer) relief, whether it’s to improve your sleep habits, help you participate in yoga, etc.
Best Places to Work 2022, 25-49 employees
Click through to check out all of the 2022 Best Places to Work honorees who are part of the smallest category, which represents companies with 25-49 employees.
Jason Baum/The Business Journals
Company: William Duff Architects, No. 20
Location: San Francisco
Bay Area employees: 31
Business description:Architectural firm working with commercial, restaurant, hospitality, retail, residential and interior projects.
Why should your employees consider your organization a Best Place to Work: Our 5 core values: Communication, Creativity, Transparency, Excellence and Growth — these are values we fall back on in all aspects of our work and how we relate to each other and everyone outside of our organization. We strive to conduct our business with these guiding values. We have decided to expand on our values set to include new commitment values. We love our core values that guide our behaviors, but we felt the company can better define and clarify our commitment as it relates to our work, action and impact. Thus we will be doing work with the firm, our Sustainability Strategic Initiative Group and the DEI+I Strategic Initiative Group to clarify and craft our commitment values.
Photo: Spring outing tour of Ireland house project in March 2022.
Courtesy of William Duff Architects, Inc.
Company: Lively, No. 19
Location: San Francisco
Bay Area employees: 48
Business description:Modern Health Savings Account (HSA) platform for employers and individuals.
Photo: Lively celebrates its first in-person team event in two years.
Courtesy of Lively
Company: Guttmann & Blaevoet, No. 18
Location: San Francisco
Bay Area employees: 31
Business description:Provides engineering services to architects and building owners.
Photo: Guttmann & Blaevoet holiday party in 2019.
Courtesy of Guttmann & Blaevoet
Company: Akili Interactive, No. 17
Location: San Francisco
Bay Area employees: 40
Business description:Digital medicine company that develops cognitive treatments.
Why should your employees consider your organization a Best Place to Work: On top of getting to work on the world's first digital therapeutic video game, FDA cleared and now being prescripted to adolescent ADHD patients. Akili also strives to give their employee a true work-life balance. Great benefits and perks, stock options, flexible work environment, fun engaging company events, all help Akili to be one of the best places to work. Akili has employee-driven committees that deal with a host of internal and external needs. Committees include: Engage (Internal events), Thrive (employee wellness), Connect (volunteerism), and Include (diversity/inclusion). During the pandemic, Akili has done a great job of pivoting to WFH, while still keeping our culture strong and growing. Hosting fun virtual events, sending out surprise swag that is fun stimulating items like custom puzzles. One of our leading mantras is "Patient at the Table" — this means every decision made at Akili, we make as if there is a literal patient sitting at the table with us. Asking ourselves does this decision helps our patients.
Photo: Akili Interactive CEO Eddie Martucci.
Brian Smith
Company: Hirsch Philanthropy Partners, No.16
Location: San Francisco
Bay Area employees: 31
Business description:Helps individuals, families, and foundations create and implement giving strategies.
Why should your employees consider your organization a Best Place to Work: We are a collaborative firm, which means that employees truly have a voice in what our culture looks like and what the overall experience is at Hirsch. Our employees are passionate about their work and naturally engage with one another in a curious and respectful manner, from the top down. In the past year, we have embarked on a deep and meaningful, transformative EDI journey that has included working with an EDI consulting firm and offering team sessions, but also creating a committee and doing the roadmapping work that will continue on long after the consulting engagement has ended.
Photo: Hirsch Philanthropy Partners CEO Susan Mayer Hirsch
Courtesy of Hirsch Philanthropy Partners - photo taken by Christie Goshe
Company: Stytch, No. 15
Location: San Francisco
Bay Area employees:28
Business description:Building a developer platform for passwordless authentication.
Why should your employees consider your organization a Best Place to Work: Stytch is a Best Place to Work because we care deeply about our employees. One of the first company-level goals was to “make Stytch the best place you will ever work,” which has led the founders and the People Team to be super intentional about processes that are rolled out. Stytch rolled out regular engagement surveys to ensure that feedback was core to our culture and that feedback to the founders and the People Team felt natural and easy (instead of stressful or discouraged). Our perks and benefits revolve around three principles: productivity, community and growth (professional and personal). We think that making Stytch the best place you will ever work means investing in these three ideas for every employee. ... While we are constantly iterating on our processes and our employee perks and benefits, what ultimately makes Stytch a Best Place to Work is our people (or Constytchuents). We have done a really good job of codifying our culture and hiring for folks who add and help evolve our culture in the best ways possible. We look for highly ambitious and empathetic people who care deeply about not only making Stytch successful but also for their coworkers. Photo: The Stytch team participates in its bi-annual "Hackweek" — a week where the team comes together to work on projects to improve Stytch.
Courtesy of Stytch
Company: Akraya, No. 14
Location: Santa Clara
Bay Area employees: 27
Business description:Staffing and consulting firm focused on information technology companies.
Photo: Akraya Inc. Co-Founder and CEO Amar Panchal
Courtesy of Akraya Inc.
Company: DataGrail, No. 13
Location: San Francisco
Bay Area employees: 40
Business description:Offers tools to help companies create build robust privacy platforms that give people more control over their privacy and identity.
Why should your employees consider your organization a Best Place to Work: At DataGrail, we believe in empowering our employees by offering a customizable benefits program, and all of our managers go through required manager training so every employee can be appropriately supported. We highlight core company values at every company meeting by nominating an employee who has gone above and beyond by showcasing their hard work as well as nominating an employee for MVP of the Quarter.
Photo: DataGrail's R&D team met in real life for their offsite and had a Grailathon, a companywide hackathon.
Courtesy of DataGrail
Company: Atheria Law PC, No. 12
Location: 34
Bay Area employees: San Francisco
Business description:Law firm provides counsel to global insurance and reinsurance clients.
Why should your employees consider your organization a Best Place to Work: Our leadership/partnership makes our organization a Best Place to Work. 90% of the exit interviews conducted since the firm's inception in late 2019 have been extremely positive, with employees consistently reporting that the best part of Atheria is the people they work with and for. Beginning in August 2021 (and when Covid-19 mandates permit), our partners made a conscious effort to acknowledge employee birthdays by taking them to lunch.
Photo: Atheria employees at an office happy hour in April 2022, catching up after many months apart.
Courtesy of Atheria Law PC
Company: TMC Financing, No. 11
Location: Oakland
Bay Area employees: 39
Business description:Provides commercial real estate financing.
Why should your employees consider your organization a Best Place to Work: We are a small, dedicated group of people who work hard and are super friendly and fun. Our offices are in Uptown Oakland and people bring their dogs to work. We also offer hybrid and remote work options. The atmosphere is casual and comfortable. Senior leaders regularly seek input/feedback from staff, assign challenging work, and provide recognition for their accomplishments. Feedback is implemented to provide a fun workplace that promotes employee interaction and idea sharing. TMC also encourages ongoing training, and whenever possible, we promote from within the company.
Photo: 2022 St. Patrick’s Day celebration at TMC's Oakland headquarters. Employees enjoyed games and food, both in person and via Zoom.
Courtesy of TMC Financing
Company: ARCO/Murray, No. 10
Location: San Mateo
Bay Area employees: 26
Business description:A design-build construction firm specializing in commercial construction and real estate.
Photo: The team recently took some time away from the office for a trip to Bear Valley to hit the slopes.
Courtesy of ARCO/Murray
Company: Wealthspire Advisors, No. 9
Location: San Rafael
Bay Area employees: 33
Business description:Known as Private Ocean until its acquisition by NYC-based Wealthspire Advisors in late 2021, it is a wealth management, financial planning and retirement planning firm.
Why should your employees consider your organization a Best Place to Work: We are currently transitioning from Private Ocean to Wealthspire, however, we share the same cultural values and guiding principles about service and care of clients and employees. In the past, we have implemented "the Wave," where one individual of outstanding merit is recognized companywide for their accomplishments. Periodically, each employee does "shout outs," which are company gatherings where they research the accomplishments of another team to highlight on a firm-wide call. Wealthspire is deeply invested in its initiatives to widen awareness of diversity, equality and inclusion and has established a Diversity Council.
Photo: Wealthspire Advisors gathers in Aptos for its annual retreat.
Courtesy of Angela Giombetti
Company: Zededa, No. 8
Location: San Jose
Bay Area employees: 40
Business description:Provides distributed edge orchestration and virtualization software.
Why should your employees consider your organization a Best Place to Work: What makes an organization the best place to work is not just the people who are enjoying the culture, but the benefits and perks that we also offer. For instance, we know that we still have a lot of work when it comes to Diversity & Inclusion, so we've formed an employee-centric D&I group and we're much more cognizant, awake and aware of lots of issues surrounding this topic within our community. We've also included that D&I initiative toward our Talent Acquisition strategy.
Photo: A second-quarter company dinner at a local restaurant in San Jose, where Zededa's headquarters are located.
Courtesy of ZEDEDA - photo taken by Josh Hires
Company: Pinpoint Talent LLC, No. 29
Location: San Jose
Bay Area employees: 29
Business description:Recruiting firm with expertise in accounting and finance, human resources and office administration.
Why should your employees consider your organization a Best Place to Work: Pinpoint Talent is built off of strong adherence to our cultural values and is lived out every day through the employees' virtues. We give a DISC assessment to all of our new hires to find the various strengths and stressors of all of our employees. We have hired an outside professional coach to conduct interviews with our employees, who is a third party that helps to make sure that the leadership team is living out our vision. We take great pride in sharing the personal stories of our employees versus just their work experience, which is reflected in their bios on our website. We hire for fit with our culture versus only skills and experience and are willing to train. Our team is a highly supportive group of professionals that values winning together over individual performance. We have an experienced leadership team that is willing to slow down to coach and develop their employees.
Photo: Not only do we strive for professional greatness at Pinpoint, but we also inspire one another to live out our passions in work and beyond. This contagious spirit is also how we approach our relationships with our customers
Courtesy of Pinpoint Talent, LLC
Company: Pacific Ridge Builders, No. 5
Location: Santa Clara
Bay Area employees: 36
Business description:Commercial general contractor serving Santa Clara County, Silicon Valley and the Bay Area.
Photo: Employee collage
Jenny Jenkins
Company: Monte Carlo, No. 6
Location: San Francisco
Bay Area employees: 44
Business description:Offers a data observability platform to help teams increase their trust in data by eliminating data downtime.
Photo: In March 2022, SF Bay Area Monte Carlo employees met at Stow Lake in Golden Gate Park for a Saturday picnic with their families and close friends.
Courtesy of Monte Carlo
Company: Pathlight, No. 4
Location: San Francisco
Bay Area employees: 25
Business description:Developer of a platform designed for managers to be more effective.
Why should your employees consider your organization a Best Place to Work:1) Amazing team — everyone here is smart, dedicated and helpful. There are no big egos here, we all want to do great things; 2) Amazing product/vision — our company vision is to create a world where everyone feels in control of their careers and has everything they need to achieve their professional best. Pathlight’s performance intelligence platform analyzes data and applies AI coaching to help employees answer a simple question — "How am I doing and how can I improve?" It’s so satisfying watching our customers' cultures improve, or someone getting promoted because of their performance and without bias; 3) Amazing customers and growth — our customers love us and we continually see expansion into new departments once they hear about how Pathlight helps; 4) Everyone has impact, influence and ownership of projects; 5) Competitive salaries, stock options and full benefits; 6) New offices in both San Francisco and Palo Alto; 7) Biannual offsites (February is at the Ritz Carlton Half Moon Bay).
Photo: The excitement at Pathlight starts before new hires even begin their first day. Here's the team sending congratulations to a recent new hire.
Courtesy of Pathlight
Company: Groove, No. 3
Location: San Francisco
Bay Area employees: 31
Business description:Provides a sales engagement platform to help make enterprise sales and revenue teams more efficient and effective.
Why should your employees consider your organization a Best Place to Work: 100% transparency from senior management; comprehensive benefits package that goes well beyond what’s typically offered by similar-sized companies; opportunity to benefit from the company’s success with generous stock option packages; hiring practices focused on integrity and diversity; two all-company offsites per year at resort locations.
Photo: SF employees at Stagecoach Greens in South Park, San Francisco in October 2021.
Courtesy of Groove
Company: Auditoria.AI , No. 2
Location: San Jose
Bay Area employees: 26
Business description:Provides artificial intelligence and machine learning solutions to help businesses better manage finance tasks.
Why should your employees consider your organization a Best Place to Work: We have a positive and supportive corporate culture, focused on results but also mindful of work-life balance and wellness. Our founders have been through the startup process so their experience and drive give us a tremendous advantage. We embrace automation and technology to support internal teams.
Photo: An Auditoria team-building night out bowling in February 2022. It was part of the company's Quarterly Business Review in San Mateo.
Courtesy of Auditoria.AI
Company: Qualified, No. 1
Location: San Francisco
Bay Area employees: 46
Business description:Helps B2B sales and marketing teams easier ways to connect with customers.
Photo: Qualified co-founder and CEO Kraig Swensrud.
Courtesy of Qualified