Artificial intelligence powerhouse on Monday Nvidia Corp. announced a new product line as it solidifies itself as a leader in that marketplace.
At the start of the annual CES trade show in Las Vegas, the Santa Clara-based chipmaker (NASDAQ: NVDA) unveiled three new AI graphic chips meant for personal computers. The RTX chip line is primarily meant for gamers and designers to have more autonomy with AI programs rather than relying on third party sites or companies.
"There are now over 200 million gamers and creators worldwide," said Justin Walker, Nvidia’s vice president, in the company's CES presentation. "Gen AI presents an opportunity far larger than the internet. It will change how we interact with games. It will speed up creative workflows and will give everyone a co-pilot to make us all more productive."
Set to hit the market by the end of the month, GeForce RTX 4080 SUPER will allow users to access faster processing speeds, run prior software accessible through different generations of Nvidia’s technology and power games that use 4K resolution ray tracing — the process of building an image using carefully calculated rays of light.
Once available, the RTX 480 will cost $999, the company said. Separately, Nvidia also unveiled two chips — the RTX 4070 Ti SUPER and RTX 4070 SUPER — to enhance gaming and AI capabilities in PCs . Those chips will cost, respectfuly $799 and $599.
In a news release, Nvidia said the latest chips will offer users an augmented gaming experience, featuring more lifelike capabilities achieved through AI-enhanced high-definition imagery. The hardware will also provide users with access to better image-editing software, the company claims.
According to Nvidia, there are over 500 software applications that work better with AI and the company’s RTX technology.
"With over 100 million RTX AI PCs and workstations, NVIDIA is a massive installed base for developers and gamers to enjoy the magic of generative AI," said Jensen Huang, Nvidia co-founder and CEO, said during his CES keynote.
The company also said its new product line won’t trigger any restrictions placed by the U.S. government to limit the export of AI chips to the Chinese market. Prior products have already been restricted and required the company to produce a less-capable version to sell in that market.
The company stock was up by 6.43% at the close of trading Monday, hitting $522.53. Nvidia was worth $1.29 trillion late Monday.
