GoodOnes, a San Francisco startup that developed an app to help users find the best pictures in their camera rolls and remove the rest, has raised $3.5 million in seed funding from TLV partners.
Joe Montana's fund Liquid 2 ventures, Android co-founder Rich Miner and Carousel founder Peter Welinder also participated.
The company was founded by Israel Shalom, who has a background in cloud photo storage at Google, and Aparna Pande, a former Walt Disney executive and edtech founder.
"When you talk to people about their camera rolls, they're overwhelmed and stressed out, as opposed to overjoyed with what they have in there," Shalom said. "It was very clear that we are hitting a nerve here.”
The app uses AI to help users quickly identify which photos in their iCloud or Google photos libraries are actually worth keeping by analyzing what photos they like best. It does this with a Tinder-like feature where users can swipe away the photos they want to get rid of or keep.
"It's not just about having a really powerful AI, it's also having a delightful UI that will make you spend the time teaching the app what you like," he said.
Shalom says the free app does not have a way to generate revenue as of yet, but is developing a subscription model for premium features.
The company is based in San Francisco and has seven employees that work out of a WeWork location. The company is currently looking to lease office space.
