A San Mateo company is on the gravy train with a recent round of funding.
Gr4vy Inc., which provides a payments service for online retailers, recently raised a $15 million add-on to its Series A funding round. The new investment brings the company's total funding to $27.2 million, according to a news release.
The startup designed its service to be easy to set up and to customize with particular payment options.
"Payment orchestration shouldn't be overly complicated," said Gr4vy CEO John Lunn via the release.
Gr4vy plans to use the new funds to expand worldwide and to further develop its service.
Here's more on its round and other Series A funding news from the past week:
Swell Commerce Corp. (dba Swell), San Francisco, $20 million: VMG Catalyst and Headline led the round for this provider of a service that helps companies build e-commerce storefronts. Bonfire Ventures, Willow Growth, Commerce Ventures and Red Antler also participated.
Honeycomb Programs Inc. (dba Honeycomb Insurance), San Francisco, $15.4 million: Ibex Investors led the round for this provider of online insurance for property managers, building owners and home owners associations.
Gr4vy Inc., San Mateo, $15 million: March Capital led the Series A top-up for this provider of a payments service for online retailers.
Zingtree Inc., Larkspur, $15 million: Conductive Ventures led the round for this provider of software for creating decision trees. Storm Ventures and Madrona also invested.
