Digital license plate company ReviverMX Inc. is now selling its smart license plates in Arizona.
In some states, Reviver has had to get legislation passed to get its plates and technology available for sale, but not in the Grand Canyon state.
"We're excited to be working with the state; they are a great partner," Reviver co-founder Neville Boston told the Business Journal. “Having the support of local decision-makers has been imperative to the growth of our product and we can’t thank them enough for helping us secure Arizona as the fourth official state to offer our product."
Reviver's plates are featured on the website of the Arizona Department of Transportation, which is one of the company's partners in the state, along with the governor's office and the Arizona Department of Public Safety. Reviver got its Arizona approvals through those agencies.
“The digital license plate is a huge step forward in a product that hasn’t seen this much innovation since its inception,” said Eric Jorgensen, motor vehicle director of the Arizona Department of Transportation, in a news release.
Reviver sells its license plates directly to customers, through new car dealerships and to fleet operators.
Its digital license plates are currently legal for sale and DMV registration in California, Michigan, Texas, and Arizona. Additional U.S. states are in various stages of adoption, Boston said. In Texas, the plates are for fleet use.
Reviver is working with Colorado, Georgia and Illinois for final approvals, and it's preparing legislation in New Jersey and New York. It is beginning the process in Pennsylvania and Florida, Boston said.
Through reciprocity rules, license plates legally issued in one state are legal in all states, so a California Reviver plate is legal in the U.S., Mexico and Canada. To get the individual states to issue the digital plates requires some local legislation or regulatory approval.
Reviver's digital plates automate annual registration, feature geotracking, and they can display custom messages. The Reviver plate uses a bistable digital screen, which requires no flowing electrical current to show an image.
The RFleet Rplate offers fleet managers real-time vehicle tracking, geofencing, trip logging and speeding alerts. The plates have a mode that flashes "STOLEN" if the vehicle is stolen.
The 2009 startup moved to Granite Bay from the East Bay in 2020. In California, Reviver began working under a pilot program the Department of Motor Vehicles started in 2013 to get more connected technology associated with vehicle registration and renewals. The state passed legislation to make that pilot permanent last year.
Boston has said that he started the company because he thought smart cars should have smart plates. He worked with the California DMV and the California Highway Patrol to get the pilot program started.
