Davis-based retail analytics company Engage3 is now increasingly offering its services to consumer brand companies.
Engage3's retail software supports six of the top 10 retailers in the world, and it is now seeking traction among everything from regional to international brands, CEO Edris Bemanian told the Business Journal.
"We will definitely have retailers and brands who are both on the platform," he said.
The company's new omnichannel intelligence module allows the same granular and geographic price intelligence for brands that the company has supplied to retailers for years.
One of Engage3's first brand customers, signed last fall, was Paris-based international luxury brand company LVMH Moët Hennessy Louis Vuitton.
The Engage3 platform helps retailers and brands by tracking and optimizing their pricing compared to competitors, both in retail stores and at online shopping sites.
Engage3 uses web-scraping data acquisition along with teams of professional auditors to show its clients pricing strategies across all major chains, online sites and in independent stores, Bemanian said.
In August last year, Engage3 acquired San Francisco-based web data extraction company Dexi.io in a deal that nearly doubled Engage3's size.
The merger doubled Engage3’s employee count to 250 and gave it new offices in Salt Lake City, Copenhagen, London and Tirana, Albania.
That merger also gave Engage3 side access to Dexi.io's customers, many of which are brands.
Engage3 and Dexi combined have customers across 182 countries representing over $2 trillion in annual revenue, according to Engage3.
Engage3 started up in 2008. It most recently raised $35 million in an equity round led by Marina Del Rey-based Arrowroot Capital. Engage3 is also a portfolio company of Folsom-based venture capital firm Moneta Ventures.
The Engage3 platform engages multiple data sources, artificial intelligence and real in-store tracking to report intelligence to brands, Bemanian said.
“For many years, brands have had to rely on inadequate legacy digital shelf solutions that were plagued with data gaps, data quality issues and failure to scale,” he said.
Bemanian said dozens of clients are using the platform, and they typically see a 2.5% increase in sales and reduction of data intelligence costs.
