As part of our Sacramento Inno coverage, the Business Journal for the first time compiled a list of Startups to Watch in the new year. These startups are poised to make big moves, either in growth, funding, technology or development. We're highlighting 13 startups, generally with fewer than 100 employees, about 5 years old or less and that have raised less than $50 million. The group includes a diverse mix of companies throughout the region.
Startup to Watch: Clapself Inc.
People have a hunger for inspiring and motivational stories, particularly if they're told in short five- to 10-minute videos. That is the premise of Clapself, a site that posts topics from self-discovery, wellness and motivation. Anuj Kanish, CEO and co-founder, sees Clapself as an e-learning platform for personal development and well-being.
The site, which will launch with full functionality at the end of January, will offer some "learning bites" from great minds, passionate experts, leaders, and trailblazers for free, and others will be subscription-based, with an opportunity for creators to earn revenue for their posts. The creators choose how much to charge, and they can keep the money or route it to a cause or charity of their choice.
Kanish sees its creators also supporting the site by directing people to it from other social media platforms. Built for a global audience, it plans to launch the service initially in the U.S. and India markets. The technology behind Clapself is being developed by a completely remote team in this pandemic era, though the company is headquartered in Sacramento. The team is distributed across multiple countries, including U.S., Australia, and India.
