Engage3, a Davis-based developer of analytics software for retail companies, announced it's hired three new executives and added a member to its board of directors.
The announcement comes in the wake of the company in December raising $35 million in a round of growth funding led by Marina del Rey-based Arrowroot Capital, a growth equity firm specializing in business-to-business software-as-a-service companies.
“2021 was an incredible growth year for our company and we look forward to capitalizing on that traction by aggressively investing in our team, our products, and our customers,” said Edris Bemanian, Engage3 CEO, in a news release. “Each of these world class executive hires brings new depth to our team.”
The new hires include Stephen Edelman, who will be Engage3’s first general manager of international, as the company launches into more than 30 countries in 2022. He previously worked as chief commercial officer for quick grocery delivery company Gorillas Technologies U.S. Inc.; as vice president of purchasing with Lidl U.S. and in merchandising and analytics roles with Target Corp. (NYSE: TGT) and Johnson & Johnson (NYSE: JNJ).
Also in a new role, Engage3 hired Candace Simpson as vice president of customer success. She had previously been director of intelligent analytics with NielsenIQ, where she worked for 17 years.
Dennis Smith, an industry veteran, is the new general manager of non-fast-moving consumer goods with Engage3. Fast-moving consumer goods include sectors like groceries and other consumer retail. Smith previously worked in consulting services with Adstra Data, Wiland and SpotRight.
Added to the board of directors of Engage3 is Ana Quintana, managing partner of Black Diamond Ventures, a Glendale-based venture capital firm that is an existing investor in three rounds of funding into Engage3. Black Diamond was also an early investor in Engage3’s founders’ first company, KhiMetrics, which was ultimately acquired for about $200 million by SAP in 2006.
Engage3 will use its latest funding to accelerate the growth of its price optimization software into more segments of retail and to expand into over 30 countries, Engage3's Bemanian told the Business Journal in December.
Engage3 last raised capital in 2019, with a $12 million round of funding.
Engage3 was ranked No. 13 on the Sacramento Business Journal’s Fastest Growing Companies list in August, with $11.1 million in revenue in 2020, up 100% over three years.
