As part of our Sacramento Inno coverage of the startup, technology and innovation economy, the Business Journal has compiled a list of startups to watch in the new year. These startups are poised to make big moves, either in growth, funding, technology or development. We're highlighting 15 startups, generally with fewer than 100 employees, about 5 years old or less and that have raised less than $50 million.
AdLoad Technologies Inc. is bringing roadside billboard advertising to the roadway with its digital screens for big rigs. The 2018 startup features a revenue-sharing model for the trucks’ owners.
AdLoad does the work of selling, managing and producing the ads that appear on the backs of trucks. It recently won an audience with Folsom venture capital firm Moneta Ventures in a local pitch contest.
The company’s screens are geo-tracked to allow for custom display territories, so, for example, they can show off a restaurant as the trucks are moving toward it. The screen displays a static image for about 10 seconds before cycling to another image. Customers can have multiple images for their products show up in succession, or the images can cycle between other advertisers.
Rates can vary, but AdLoad gets paid 7 cents per image. The company has its durable and weather-resistant screens custom built with onboard Wi-Fi for tracking and updates. The company's screen-enabled trucks are already on the road aboard more than 100 big rigs.
