BetterWorld, a Charlottesville company that offers tools that help organizations raise funds, is bringing in some funds of its own.
The company has raised $7.35 million in equity from five investors, according to a May 21 filing with the Securities and Exchange Commission. The first sale related to the funding round was recorded on April 26, according to the filing.
BetterWorld co-founder Whit Hunter did not return a request for comment.
Betterworld’s platform includes tools to set up auctions, raffles, crowdfunding, giveaways, ticketing and more charitable giving options. The company counts more than 95,000 users, including the Boys & Girls Club, Make-A-Wish America, the Smithsonian Libraries and Archives and USA Cycling.
Hunter started the company with his brother, Colin, and Ben Yobp. The company gained some steam in 2020 when the founders started offering the platform’s offerings available for free, according to a 2021 article in The Darden Report, a newsletter from the University of Virginia business school.
The new funding follows a nearly $2 million seed round BetterWorld raised in 2021, according to SEC filings.