In today’s digital world, there is so much that businesses have to keep track of from social media to their own websites to review sites, not to mention all the integration components between these different platforms.
BusySeed is helping small and medium businesses keep tabs on their digital world, while also creating and implementing digital media strategies and campaigns to help these businesses achieve their goals and thrive.
The versatile, Warwick-based company offers social media management services including monitoring, content creation and crisis management, in addition to website creation and design and result-driven digital advertising as well.
“Whenever we sit down with someone, we say, ‘What are your goals?’”
“There are still some agencies that lag behind and focus on print and we won’t touch that. We are very serious about being digital heavy,” BusySeed CEO Omar Jenblat told Rhode Island Inno. “The idea is to really break the mold out of what people can expect out of digital platforms and digital marketing.”
When it first launched, BusySeed was originally providing rewards programs to different businesses in Massachusetts and Rhode Island. But as technology progressed, the company began to place a hard emphasis on all things digital.
With social media, the company provides services on 16 different platforms from Facebook and Instagram to Ebay and Etsy to Snapchat, Vimeo and Reddit.
But Jenblat says the company is doing so much more than just typical social media marketing.
“It’s not so much platform-focused for us, its goal focused,” he said. “Whenever we sit down with someone, we say, ‘What are your goals?’”
For instance, the company did a creative campaign about endangered species for a small farm in Scituate, Mass. by coming up with and posting different stories about these species on social media.
One of the posts went viral and was picked up by numerous influencers and environmental activists. The farm’s Facebook page would go on to grow from about 2,000 followers to well over 10,000 in one week.
In addition to web services, BusySeed has a full development team that has developed proprietary tools that businesses can take advantage of.
One of those tools helps with crisis management by notifying businesses of bad reviews as soon as they happen. Another tool enables BusySeed to collect and integrate data from a host of social media platforms and compile it into one easy-to-read report.
BusySeed’s strategy seems to paying off so far.
The company has grown from just one office in Rhode Island to two other smaller offices in Brazil and Germany.
Jenblat sees the agency filling a gap in the market between freelancers and larger agencies that are charging a minimum of $30,000 per month.
He said BusySeed is willing to try and work with any businesses, regardless of size, as long as the business is serious in investing in itself, has goals that it would like to achieve and there is a good match between BusySeed and the client.
Moving forward, BusySeed would like to continue to innovate and develop more tools that can help customers generate more leads, more sales and ultimately make closer connections with their customers.
“A lot of times, even with all of these platforms available, there is still a disconnect. Merchants will believe or think something and they don’t always get in touch with their customers,” said Jenblat. “The idea for us is to bridge that. The more we can bridge that connection, the bigger we can grow these businesses and the happier we can make their customers.”
