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Vacasa swaps CEOs, hires industry vet


Vacasa home 2021 Idyllwild Overlook Idyllwild, CA
Matt Roberts had helped lead Vacasa to new, public company heights.
Vacasa

Vacasa, in a move the company says has been in the works for most of the year, has brought in an internationally known travel industry leader to serve as its CEO.

Rob Greyber, will replace Matt Roberts in the company's (Nasdaq: VCSA) top role. Greyber was most recently president of Egencia, a corporate travel business that Expedia Group-owned (Nasdaq: EXPE) used to own.

The move is part of a succession planning process that launched earlier this year, the company said in a release. Roberts had initially replaced founder Eric Breon as interim CEO, then assumed the role permanently to take the company through its SPAC IPO process.

Roberts boosted the company's key gross booking value indicator and also oversaw the purchase of TurnKey Vacation Rentals. Vacasa went public in December 2021.

The company's shares recently surged after a strong second quarter. It also landed a critical land use win regarding rental properties on the Oregon Coast.

“Based on the strength of the business, our leadership team and our positive momentum, this is the right time to make this transition," Roberts said. "I look forward to Vacasa’s continued success under Rob’s leadership."

Rob Greyber Headshot
Rob Greyber, incoming CEO of Vacasa
John Lok

Greyber earned praise from a major industry player. He worked under Dara Khosrowshahi, now Uber CEO but previously Expedia chief, and was a protege of the executive.

“As president of Egencia for more than a decade, Rob grew the scale, profitability and competitive position for a complex, international business," said Khosrowshahi, in an emailed statement. "His skill set is an ideal match for Vacasa at its current stage and Rob is a perfect CEO choice for the company.”

Whereas Roberts was based in San Francisco, Greyber will be based in Seattle.

Greyber led a team of 6,000 workers at Egencia between 2009 and 2020.


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