A well-known Portland-based upcycling brand says its new line is built to last longer than non-green materials.
Looptworks unveiled a 100% recycled and recyclable line Thursday on the heels of an active spring for the manufacturer. In April, Looptworks announced a collaboration with Eddie Bauer . Last fall, it revealed it will build a new Pacific Northwest manufacturing facility in coming years.
“Our goal has always been to find ways to recycle materials back into a high-quality reusable form, because this is the most sustainable option,” founder and CEO Scott Hamlin said in a release. “To date, upcycling excess materials has been our best strategy for reducing waste. Our apparel line achieves our vision of recycling clothing fibers into a quality, durable alternative to virgin fibers.”
Historically difficult to recycle, clothes leave consumers with few options, resulting in 85% of clothing ending up in landfills according to the brand. This new drop includes T-shirt and fleece sweatshirts that are built to last longer and save up to 400 gallons of water per one product, according to Looptworks website.
And to ensure their clothing stays out of landfills, Looptworks also launched a takeback program for the new line that will repair or recycle garments depending on their condition, ensuring they can be returned to their original state.
Outside of product creation, Looptworks also has existing partnerships with such entities as the NBA, Nike, several airlines, Walmart and Reformation. At the beginning of the pandemic, Looptworks helped United Airlines deliver 7,500 face coverings to front-line employees at San Francisco International Airport by recycling 12,284 pounds of uniforms into masks.
The manufacturer also won a PBJ Makers and Manufacturers award in 2020’s Sustainability category.
