A Pittsburgh-based media and marketing insights business has started using OpenAI technology to auto-generate poll questions for readers, finding significant efficiency in the process.
CivicScience Inc., based in East Liberty, announced that it has deployed a new platform that can auto-generate poll questions based on content found from the respective news articles that feature a survey from the company. The company is using OpenAI Inc.'s GPT-4 large language model to have QCen, a new CivicScience platform, draft engaging questions for readers to then answer.
According to the company, the internal efficiency rate at CivicScience has already improved by a multiple of 10 as human editors no longer need to spend as much time curating individual questions for news articles, which previously had these editors writing about 200 questions per day. Editors are now able to work on more data and analysis-based reporting as a result, the company said.
Additionally, survey response rates have also improved, CivicScience said, due to more curated and intriguing survey question generation from the AI tool. CivicScience said it captured 6.5 million responses in one day during a public trial of QCen, a figure that's about three times the average response rate.
"We believe this is one of the first practical, end-to-end applications of large language models in full commercial use," John Dick, CivicScience's founder and CEO, said in a prepared statement. "The business outcomes have more than validated the power of this amazing technology."
CivicScience is the latest company to join what appears to be a growing list of Pittsburgh companies that are publicly using technology from San Francisco-based OpenAI. Last March, Duolingo Inc. began offering a new subscription tier following a partnership with OpenAI to bring powerful generative artificial intelligence features to its language learning platform.
