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Deeplocal poaches three former New York Times employees for exec roles


Deeplocal L R JoshHorowitz BlairNeal MirandaMartell
From left: Josh Horowitz, Blair Neal and Miranda Martell all join Deeplocal after previously holding roles at Fake Love, a New York Times subsidiary creative firm.
Emily Price

See Correction/Clarification at end of article

Deeplocal, a Sharpsburg-based creative technology and experience design company, announced the hiring of three senior executives that all previously worked at a similar firm called Fake Love, which the New York Times acquired in 2016.

Fake Love's former CEO Josh Horowitz now joins Deeplocal as the firm's newest chief creative officer. Former Fake Love Chief Creative Technologist Blair Neal and former Vice President of Client Partnerships Miranda Martell join Deeplocal as its vice president of creative technology and as head of partnerships strategy & growth, respectively.

"For 16 years, we’ve operated by being a little bit subversive,” Nathan Martin, CEO of Deeplocal, said in a press release. "Josh, Blair and Miranda joining Deeplocal from Fake Love is a testament to our influence; we’re attracting award-winning talent from a company that we’ve respected and admired for a long time."

Deeplocal's customers include tech giants like Google LLC, Facebook parent company Meta Platforms Inc. and Netflix Inc., among others. It was founded in 2006 as a Carnegie Mellon University spinout company.

The company's current headcount stands at 125 people with workers at its Pittsburgh headquarters as well as throughout North America.

Correction/Clarification
A previous version of this story listed Josh Horowitz's new role at Deeplocal as its chief commercial officer. He joins the company as its chief creative officer.

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