Every snap in a pro football game involves a calculated strategy built on analysis and prediction. Football fans in the Steel City may have seen some of this technology in action: Coaches across professional football leagues are using Microsoft Surface tablets on the sidelines to keep tabs on in-game results, player health and broadcasters rattling off advanced performance metrics.
So it’s not surprising that teams have embraced data, cloud, AI and mixed reality to gain an edge wherever they can. To understand how this happens, explore this interactive “game day” experience to see how data transforms and connects teams, facilities and operations to provide an unforgettable fan experience.
These innovative new ways to harness data offer profound applications far beyond football. Your business may not deal in seven-step drops, but mastering agility, risk management and informed decision-making is critical for a smart strategy, no matter the field of play.
Many companies are turning to cloud, artificial intelligence and virtual reality to change the game for business. But who’s seeing the benefits? Your employees, facilities and customers. To realize the full power of data and technology, you should align critical data from your customers, operations and teams. In PwC’s 2022 Digital IQ Survey, business and tech leaders shared their industry playbooks, telling us what they’re after, where they’re investing, what’s working and what’s next.
What’s your digital end game
Explore the three ways these data-powered use cases can transform your teams, facilities and customer experiences.
1. Give your team a competitive edge
Success comes from putting your team in the best possible position to do its job. Whether it’s developing and refining a strategy, modeling outcomes or simplifying day-to-day tasks, an organization’s data equips employees for peak performance — if properly harnessed. The same technology used by pro teams and players can power people throughout the enterprise.
2. Work smarter with tech-powered facilities
Nothing puts a damper on game day like struggling to find a parking spot or waiting to enter the stadium. Smart technology can capture on-premises data on customer interactions that until now went untracked. By analyzing this information, facility managers can make logistical improvements and deliver a better customer experience. Today's smart stadiums pack sophisticated cloud technology into everything from parking to concession lines to restroom maintenance — but you don’t need to seat 70,000 into Heinz Field to transform your approach to facilities management.
3. Convert customers into loyal fans
Harnessing data is essential to meeting and exceeding customer demand for an experience that extends beyond their basic wants and needs. For football fans, this means creating additional touchpoints that complement the live game, no matter what screen(s) they’re watching on. The cross-industry possibilities for personalization, engagement and monetization are equally exciting. By understanding demand signals and engaging customers with relevant, resonant offers and content, businesses can build deep relationships and foster loyalty that lasts.
Read the full feature and go beyond football — with access to industry infographics that illustrate which digital investments pay off the most and what’s driving performance in your industry — alongside company examples and actions that can inform your data and digital strategy.
