UPPAbaby, a global baby products company, has closed on an asset purchase agreement with the parent company of 4moms, a local robotics company specializing in products for infants.
4moms was founded in 2005 by Henry Thorne and Robert Daley. The company's initial product was a folding stroller. It then received larger recognition for a robotic baby rocker, which has sold millions of units.
Terms of the acquisition were not disclosed. In 2019, 4moms considered two acquisitions, which were reportedly both approximate offers of $70 million, but declined to do so, with the company reportedly looking to sell for between $120 and $160 million.
"Acquiring 4moms marks a significant milestone for UPPAbaby as we continue our commitment to delivering exceptional products and experiences for parents," UPPAbaby CEO Bob Monahan said in a prepared statement. "4moms expertise in innovation, design and technology for in home products for growing families perfectly complements our 'Parenthood, Understood' brand mission. This acquisition will foster new opportunities for growth and collaboration, ensuring we remain at the forefront of the juvenile products industry."
UPPAbaby did not indicate in a release that jobs from the 4moms downtown corporate office space would be moved due to the acquisition, but could not be reached for direct confirmation.
News of the acquisition comes as co-founder Henry Thorne is preparing to launch a folding play yard product as part of his new company, Thorne Baby. The company is currently a participant in the Robotics Factory's scale residency program and is expected to begin selling the product commercially in 2025.
