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Justin Bayless preps for return to health care sector as noncompete agreement end nears


Justin Bayless and Chris Rounds
Justin Bayless, left, hired Chris Rounds of Rounds Construction LLC to renovate a 11,000-square-foot building at 3620 N. 3rd St., Phoenix, that will house his new health care businesses.
Angela Gonzales | Phoenix Business Journal

Justin Bayless is in the midst of a $2 million renovation of what originally served as Bayless Integrated Healthcare's first clinic.

Bayless plans to relaunch Bayless Integrated Healthcare on Jan. 12, when his current noncompete agreement ends.

Immediate plans call for acquiring other primary care and behavioral health practices as the company looks to emulate its original incarnation as a thriving Valley network of smaller health care clinics.

The 11,000-square-foot building at 3620 N. 3rd St. in Phoenix will serve as company headquarters when he gets the Bayless name back on Jan. 1, 2024, after a subsequent series of acquisitions of the health system his father founded in 1982.

Justin Bayless
Justin Bayless stands in what was the corner office used by his late father during the original incarnation of Bayless Integrated Healthcare. It will become Justin Bayless' office when renovations to the building in Phoenix are completed.
Angela Gonzales | Phoenix Business Journal

The renovated space will also house his other business ventures, Ten Figures and The Journey Venture Studio, on the ground floor and second floor of the structure, respectively.

Ten Figures is a management consulting and ventures firm that works with minority and women founders in early stage health care companies, while The Journey Venture Studio will be an incubator of sorts, with Bayless and managing director Mark Moeremans partnering with health care sector entrepreneurs to get them off the ground, before they "graduate" into the Ten Figures program.

Throughout the two-story building will be artwork commissioned by artists including Tonia Calderon, Marcus Jansen, Rick Lowe, Sanford Biggers, Derek Fordjour, Tariku Shiferaw, Yasmine Nasser Diaz, Michi Meko, Calida Rawles, Prince Gyasi and Horace Imhotep.

Between renovation costs and the commissioned artwork, Bayless expects the total investment to be around $4 million.

Chris Rounds, owner of Rounds Construction LLC, is handling the renovations. He has built all the Bayless clinics in the past. House of Form is the interior designer selected for the project.

Ten Figures rendering
House of Form is the interior designer of the project, shown in this rendering.
House of Form

The building will serve more than just headquarters space of Bayless Integrated, The Journey and Ten Figures.

Bayless describes it as a "vertically integrated interconnected ecosystem."

His own corner office will be upstairs in the exact spot that served as his father's office before he retired in 2010 and Bayless took over.

Bayless grew to 8 clinics, 300 employees

When Bayless joined his father's business, Bayless Integrated had 12 employees and grew to more than 300 employees, eight locations and 160 telemedicine providers by 2021.

As he was growing the company, Scottsdale-based Magellan Health Inc. acquired a 70% interest in Bayless in December 2020.

Two weeks later, St. Louis-based Centene Corp. announced its intention to acquire Magellan, closing that transaction in January 2022 and essentially owning 70% of Bayless in the process.

Justin Bayless
Like the circular light fixtures above his head, Justin Bayless is coming full circle with Bayless Integrated Healthcare.
Angela Gonzales | Phoenix Business Journal

Earlier this year, Centene acquired the remaining 30% of Bayless and rebranded it to Denova Collaborative Health. That's when Centene agreed to give the Bayless name back to the Bayless family.

Bayless is now starting with a clean slate to rebuild the former health care brand. But this time, the health system will also serve as a network to test ideas of the portfolio companies at Journey Venture Studios and Ten Figures.

"My job is to empower other entrepeneurs and their companies," Bayless said.


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