A Scottsdale-based company has developed a new mobile app that provides investors with technology to make informed stock market trading decisions.
The Laser, a stock investing system founded by Valley entrepreneurs Scott McBrien and Cindy Eagar, launched its app Wednesday in Apple’s App Store and Google Play.
The Laser’s algorithm analyzes market data and sends real-time signals to investors, providing them with the optimal time, price and risk calculations to trade stocks so they can reduce losses and increase profits, according to the company.
“We're on a mission to help investors know when to get in or when to get out," McBrien said. "We’ve got something not just for everyday average people, but for seasoned investors that could actually make a huge difference."
The Laser's app includes a watchlist for investors to track companies and receive notifications when stocks make a move on the market. It also has a featured stock list that's updated weekly and narrows choices from thousands of publicly-traded companies, making it easier for investors to find and track the best-performing stocks on the market.
“It’s saying, ‘We want to put the odds and probabilities in our favor, so that we're not just throwing darts at a dartboard,'" McBrien said. "We're really trying to find and select the very best opportunities that exist out there."
The app includes the Laser 100, a list of the most profitable stocks over the past year, based on the platform's buy and sell signals. The Laser 100 outperformed the market by more than 100% in 2022, according to the company.
Investors on the app have access to the Laser Scanner, allowing them to view market status and search for new buy and sell signals on the NYSE and Nasdaq stock exchanges. In addition to the app, The Laser offers a free, two-hour training course for investors to learn how to effectively use the platform, McBrien said.
While users can receive alerts and stock information in the app, they’ll need to use a separate platform or brokerage to trade shares.
McBrien said the app is “very responsive to high-volatility stocks" as it pulls in real-time data from several different sources.
It can recommend a particular stop price for stocks, eliminating risks for users, he added.
“The Laser predetermines volatility in there and sets that stock price, so that it has room to move,” McBrien said. “Because what happens in the market is traders and institutions will find where all those stock prices are and they'll try to trade into them, and it works against the retail investor. So we've got to give it enough room to move outside of that.”
Developing The Laser
McBrien and Eagar founded The Laser’s parent company, Stock Timing Tech Education LLC, in 2020.
Prior to cofounding The Laser, Eagar spent more than a decade in leadership roles at Chandler-based email marketing and sales company Keap, which is formerly known as Infusionsoft.
McBrien’s career began in the investment banking industry. He served as head of trading for a private investor in Chicago, where he traded various futures contracts off the floor of the stock exchange.
McBrien developed a trading system that resulted in consistent profits, he said.
"For years, I had been developing the algorithm and had no intention whatsoever of bringing this to market,” McBrien said. “It was just something that I was going to use for my own personal use. I started sharing it with a few colleagues, Cindy and other people. They were like, ‘I want this. You could really help a lot of people.’”
During the pandemic, McBrien and Eagar manually tracked their stock picks and corresponding profit percentages via Excel spreadsheets prior to partnering with a development team to create the first iteration of The Laser.
“Now we're really just getting it out to market, and the customers that we do have are just thrilled with it so far,” McBrien said.
The company has 10 employees, including a team of developers.
The Laser plans to add more features to its app — including index funds, cryptocurrency and futures markets — in the next 12 to 18 months.
“We're just so passionate and excited to get this into people's hands where they can have more control over their money,” Eagar said. “We’re really excited about making a big difference in peoples’ personal finances.”
