Central Pacific Bank (CPB, NYSE: CPF) hired Matt Miller to lead its expansion of digital products. In this role, Miller heads a team of digital product managers and will develop product and service strategies that reinforce the bank’s “Digital First” approach to enhance the CPB customer experience.
"We want to be the best digital bank in Hawaii," Miller shared in a conversation with PBN, "We want to create an omni-channel experience where you can do whatever you want with CPB, whenever you want."
Miller brings more than 11 years of experience from MasterCard, American Express and UnionPay International, where he worked on digital partnerships with Fortune 500 companies, while leading teams based in in Brazil and around the world. He has lived and worked in Hawaii over the past five years in financial services, and he has volunteered in various capacities with Blue Startups, the Social Impact Incubator Program, Lanakila Pacific, and Hawaii Public Radio.
Miller aims to blend modern digital products, the physical presence of CPB branches in Hawaii, and in-person service into a seamless customer experience.
"Let's not make digital something different," he said. "I think that's what we're coming to expect out of all of our relationships. So of course, if I can check my balances in person, why can't I do it online? Digital doesn't need to be something different and special. It's just where customers want to be. Let's provide that same level of quality here locally that exists elsewhere."
In terms of measuring future success, new accounts opened and assets deposited are valuable metrics, Miller said. But his focus is firmly centered on customers.
"At the end of the day, it's about customer satisfaction and delivering the features that our customers are requesting," he said. "That's going to be the biggest priority in the near term, creating bank where anything that you want to do as a consumer, you can do digitally. And that's, where the focus for success will be in the near term, making sure that that all of those experiences can be done easily, simply and securely online, if that's how you desire to do them."
Central Pacific Financial Corp. is a Hawaii-based bank holding company with approximately $7.4 billion in assets as of December 31, 2021. Central Pacific Bank, its primary subsidiary, operates 30 branches and 69 ATMs in the state of Hawaii.
