The new face at the helm of Orlando-headquartered kitchen goods manufacturer Tupperware Brands Corp. (NYSE: TUP) — one of the region's largest publicly traded companies —comes with a deep history in consumer goods.
Laurie Ann Goldman, who was named to the role of CEO and board director on Oct. 17, has a resume including major brands such as Spanx, Avon and Guess.
Goldman's background includes serving as CEO at popular shapewear maker Spanx Inc. since 2002, the same year the company released shapewear specifically marketed to moms. Soon, actor Gwenneth Paltrow was wearing Spanx and talking about it publicly, followed by Oprah Winfrey doing the same in 2006.
Goldman's tenure at Spanx included the brand's rapid growth from startup to globally known omnichannel presence, as well as becoming a unicorn — the name given to private company that reach a valuation of $1 billion. Omnichannel strategies are built to manage and provide a seamless shopping experience online, in-store and via mobile devices.
After departing Spanx in 2014, Goldman became board director at the international watch and fashion brand Guess? Inc. in 2018 and then CEO of New Avon in 2019.
This week, she found her next stint in Central Florida.
Tupperware Chair Susan Cameron said in a prepared statement that Goldman is well-suited to carry the brand's long-term strategy forward and she “brings the right mix of business and brand experience and has built consumer affinity for some of the world's most iconic brands.”
Meanwhile, Tupperware in August finalized an agreement with its lenders to restructure its existing debt obligations. CFO Mariela Matute said in a prepared statement that the company gained the flexibility to continue turnaround efforts and act on its long-term omnichannel strategy.
Timeline leading to Tupperware's new CEO hire
- March 10-16: A class-action lawsuit was filed seeking to recover alleged damages for Tupperware investors under the federal securities laws.
- April 10: Tupperware warned regulators it may not be able to continue as a company without additional funding.
- April 12: Tupperware faced questions of leadership amid financial turmoil.
- June 7: Tupperware announced it was at risk of being delisted on the New York Stock Exchange.
- July 7: BlackRock, a large private equity firm, became a Tupperware investment partner.
- Aug. 3: Tupperware announced it finalized an agreement with its lenders to restructure its existing debt obligations.
- Sept. 18: AI predicted Tupperware stock prices would surge.
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