Universal Destinations & Experiences filed a new patent application for technology that would create realistic illusions.
The theme park giant's filing for "Aerial imaging Using Retroreflection" describes technology that can generate real images via "retroreflection" as an alternative way to create 3D imagery on theme park rides, documents showed. The technology will use a beam splitter — an optical device that can split a light source — and a light reflecting device to generate a "real image that appears to a viewer to be floating in the viewing area."
Essentially, the technology would create an optical illusion for viewers, where a person or object may appear to be in the same space as the viewer. That type of an illusion would exponentially enhance the realism of an attraction or ride system.
How patent filings by Universal may impact Orlando
Trademarks can give insight into what kinds of projects companies are working on. Theme park additions and new construction create jobs and opportunities for contractors, vendors and suppliers, and also help keep visitors coming back to Orlando, which boosts the local economy.
Universal's technology may produce 3D images without the need of 3D glasses or augmented reality headsets, per the patent. These types of viewing glasses may be inconvenient and may increase operating costs since things like augmented-reality headsets may need to be cleaned after use by each guest, the documents showed.
Universal representatives couldn't be reached for comment.
However, the company — owned and operated by Philadelphia-based Comcast Corp. (Nasdaq: CMCSA) — has been very active in the patent scene as of late, likely due to its ongoing growth. Recent patents include:
- Universal theme park tech aims to create realistic electricity special effects: A show effect that uses a plasma tube that generate electric arcs and a light strip to create realistic electricity special effects.
- Interactive Device of an Attraction System: A wearable head display that includes an interactive component with a projector to show images, plus a microphone and a display.
- Choreographed Ride Systems and Methods: A free-moving carousel ride system that has more mobility vertically and horizontally — adding a twist to traditional carousel-style attractions.
Universal Orlando Resort is one of Central Florida's top attractions, per Orlando Business Journal research. It typically draws a combined 21 million-plus annual visitors to its Islands of Adventure and Universal Studios Florida theme parks, as well as its Volcano Bay water park.
Universal also owns the CityWalk dining/shopping/entertainment complex, several area hotels and more than 700 acres for development off of Universal Boulevard, where it is building its Epic Universe theme park. That new $1 billion park is expected to create up to 14,000 new theme park jobs along with thousands of local construction and vendor opportunities.
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