Florida ranked second in the U.S. with the most independent sellers in Amazon’s store, according to its annual U.S. Small Business Empowerment Report.
The report details how Amazon's investments and initiatives on behalf of independent sellers help small and medium-sized businesses across the country increase their product sales and create jobs in its marketplace. According to the report, more than 60% of all sales on the Amazon store are from independent sellers —most of which are small and medium-sized businesses.
“Small businesses are the heart of our local communities and the backbone of the U.S. economy,” said Dharmesh Mehta, vice president of Worldwide Selling Partner Services at Amazon.
“Amazon invests billions of dollars annually to provide entrepreneurs with a constantly improving set of valuable tools and resources to help them gain access to capital, quickly launch in our store, build their brands, and rapidly scale and reach more customers. Amazon is committed to the success of small businesses, and we are excited to continue innovating on their behalf and help them grow into thriving success stories.”
According to the report, independent sellers sold more products year over year in Amazon’s store and broadened their customer reach beyond the U.S. through increased international export sales. The data signifies the powerful partnership between U.S. small and medium-sized businesses and Amazon, as well as the resiliency of entrepreneurs as they continue to successfully navigate and thrive in a challenging economic climate, the company said in a statement.
Amazon’s Small Business Empowerment Report shows that in 2022, independent sellers in the U.S. sold more than 4.1 billion products in Amazon’s store and exported over 260 million products.
“Ever since small and medium-sized businesses started selling products in our store 23 years ago, I’ve been impressed by their passion, creativity, and commitment to customers,” said Doug Herrington, CEO of Amazon Worldwide Stores.
“All these years later, having met many sellers in person, I remain blown away by their brand building, agility, and ability to look around corners and anticipate new product trends. I am proud that hard-working, diverse, and smart entrepreneurs continue to find success growing their businesses in Amazon’s store, and I appreciate the immense value that together, we are able to bring to customers around the world.”
Here is a breakdown of how Florida businesses preform on Amazon:
- There're more than 53,000 independent sellers in Florida selling in Amazon’s store.
- In the 12-month period ending December 2022, independent sellers in Florida sold more than 308 million products in Amazon's store.
- Average annual sales per independent seller in Florida was more than $180,000.
- Florida ranks second in the U.S. with the most independent sellers in Amazon's store.
- Florida ranks third in the U.S. with the most independent sellers per capita in Amazon's store.
- Florida ranks thirds in the U.S. with largest percentage growth of independent sellers.
Sign up here for The Beat, Orlando Inno’s free newsletter. And be sure to follow us on LinkedIn, Facebook and Twitter.
