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2022 Inno Under 25: CerebriTech CEO leverages NASA tech to improve concussion diagnosis


Alexander Britton
Alexander Britton is a college baseball player, musician and CEO of a startup that aims to make it easier to diagnose concussions.
Alexander Britton

What's the common thread between Central Florida's Embry-Riddle Aeronautical University, an Ivy League school and NASA?

They're all working with Alexander Britton's company CerebriTech LLC to transform the way athletes' concussions are diagnosed. CerebriTech, where Britton is the CEO, is working with Emrby-Riddle, the University of Pennsylvania and NASA to develop a near infrared spectroscopy (NIRS) device to do just that.

Britton, who started the company and recruited two professors to help the startup research its technology, is one of five honorees in the 2022 Inno Under 25 cohort.

The annual program recognizes five Central Florida entrepreneurs and technologists age 25 or younger who are making waves in the business community. All five honorees are recognized on Orlando Inno's website, as well as in Orlando Business Journal's Oct. 14 print issue.

Here's more from Britton:

What does CerebriTech LLC do?

CerebriTech is a biotech company created to address the growing need for an objective method to diagnose concussions in athletes in real time. Our team is working in collaboration with Embry-Riddle [Aeronautical University] and University of Pennsylvania to develop an NIRS device that can quantify hemoglobin levels in the brain and leverage them as a biomarker that can be used to diagnose concussions.

What were CerebriTech’s greatest accomplishments of the last 12 months?

Giving a presentation in front of NASA, being a finalist in the Launch Your Venture Pitch Competition and being a part of the StarterStudio Build Stage Program.

What’s CerebriTech's top goal for 2022?

To prove and expand upon our existing scientific hypothesis in the labs at University of Pennsylvania

Who is your best career mentor?

Christopher Tracy, serial entrepreneur and CEO of CLT Holdings

What are your hobbies?

I play baseball for [Embry-Riddle], cut hair and collect shoes.

What is a fun fact about you?

I have released multiple music albums that are available on Spotify and Apple Music.


Alexander Britton

CEO, CerebriTech LLC

  • Age: 20
  • Headquarters: Windermere
  • Founded: 2022
  • Capital raised since founding: $10,000

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