BrandXR Inc. was chosen as one of Orlando Business Journal's 2022 Fire Awards honorees, who were featured in OBJ's April 29-May 5, 2022, weekly edition.
The Orlando-based mixed-reality developer makes 3D immersive augmented-reality experiences. Augmented reality, or AR, generates virtual images in a real space. AR, and its counterpart VR, are tools increasingly used in Central Florida, especially in the region’s $6 billion modeling, simulation and training industry.
Here's more from co-founder and Chief Technology Officer Kunal Patel:
What was your company’s biggest accomplishment of 2021? Working with the University of California Davis on communicating climate change impact with AR; and launching our web-based SaaS platform, BrandXR Studio and gaining subscription customers versus only our pro services.
How did you get it done? Working with subject matter experts
How does your company stay innovative? We regularly execute AR experiences for brands and clients and bring that learning back into the entire company. We take our R&D and test it in the market to find out what works and what doesn’t. We realize innovation is taking small steps continuously.
What strategies have you implemented to recruit and/or retain talent in a competitive labor market? We participate in the community by supporting with time, support and money to events like Indie Galactic Space Jam, MeGa Health Jam and Armed Forces Jam from Indienomicon Foundation, where we find the best next-generation game developers, like programmers, artists and designers. We also support Startup Weekend where we can find business, marketing and tech savvy talent, too.
What is the biggest challenge facing your industry? Augmented reality at some point will be how we learn, train, manage and experience many things, however the killer experiences you can’t live without still are being figured out. The hardware we use is changing year by year, with newer phones, and coming soon, XR glasses.
What is your company’s top goal for 2022? Reaching 100 customers and focusing in on the industry and use cases that need AR to differentiate the buying experience and shorten decision timelines.
In the past year, what progress have you seen in the growth of Central Florida’s entrepreneurial and tech ecosystems? The Orlando Economic Partnership has a program called the Orlando Tech Council that is led by real company leaders and startup founders to build the connective tissue between many of the amazing resources, events and talent we have here.
What is the local technology and innovation sector’s biggest obstacle to more growth? Early stage capital at the 0 to 1 stage where value is being created. Finding the right resources at the right time is key for the next generation of companies. Orlando is making the steps to put these building blocks for companies in front of founders so it can be found more easily.
Are you hiring now? Yes, we’re hiring for five roles right now, and you can visit BrandXR.io/careers to learn more.
BrandXR Inc.
- Top executive: Kunal Patel, co-founder and CTO
- Year founded: 2017
- 2021 revenue: $500,000
- 2021 YOY revenue growth: 25%
- Capital raised since founding: $1 million
- Employees in Central Florida: 10
- Employees companywide: 13
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