A Nashville-based sports media network with 800,000 followers is expanding its coverage to five new markets and gearing up for growth.
As of August 4, AtoZ Sports expanded its presence from eight markets to 13 markets, adding Buffalo, Denver, Las Vegas, New Orleans and Philadelphia. The network can now cover a third of the NFL, according to a news release.
The company's other markets are Chicago, Cincinnati, Dallas, Green Bay, Kansas City, Nashville, Pittsburgh and Tampa.
“With this being our third expansion within the last twelve months, it’s been exhilarating and challenging to see AtoZ grow from a local Nashville brand to a national brand across the country,” said Austin Stanley, co-founder of AtoZ Sports, said in the release. “We can’t wait to dive into one of the most anticipated NFL seasons ever with AtoZ covering over a third of the league.”
Stanley and Zach Bingham founded AtoZ Sports in 2016 and provide coverage of NFL teams through video, podcasts, news articles and social media. It currently has 35 full-time employees.
By the end of the year, AtoZ is expected to triple its 2021 gross revenue (the company did not disclose actual revenue figures) and pass the one million-mark for followers across the entire platform. Their average 30-day social media reach tops 19 million.
In 2021, the network's website had 14 million page views, and they expect to double that this year, ending 2022 with over 30 million views.
Along with their expansion, AtoZ acquired the YouTube channel No Flags Films, which takes a deep dive into game-film analysis. It will be rebranded to AtoZ Sports Film Room and will break down game-film from NFL teams covered by AtoZ as well as additional content.
“All our expanding digital features heading into the 2022 football season are here to create an even bigger AtoZ Sports community,” Bingham said in the release. “We’re not slowing down and continue to evolve our business within the sports digital media space.”
