The Nashville-based investment firm that sold Clay Travis’ Outkick to Fox Corp. has made another media buy.
Savage Ventures has purchased Nashville-based Neon Media Group, according to a news release, which will now be known as Savage Media. Terms of the deal were not disclosed.
Savage Media will produce, develop and distribute video content for Savage Ventures’ clients and portfolio companies, according to the release, including American Songwriter, Total Frat Move, Total Sorority Move, MyDrHank and Outkick, which Savage Ventures sold to Fox for an undisclosed amount in June. Savage Media will be headquartered in a 5,000-square-foot Germantown production facility, set to open in early 2022.
“We know video is a necessity for effective content and performance marketing,” Sam Savage, CEO of Savage Ventures, said in the release. “It is, in fact, integral to serving our clients and growing our various media properties. By taking strong, established brands and invigorating them with creative, sharply produced video content, we’re confident we’ll cultivate sustained high growth across our businesses and for our clients.”
Savage was previously CEO of Pop Culture Media and ComicBook.com.
Neon Media Group owner Mike King will remain with Savage Media in a sales and production leadership role, according to the release.
“Savage Ventures was an ideal buyer for us. We can now leverage their team’s entrepreneurial and digital marketing expertise to better service our clients,” King said in the release.
