A Nashville startup has netted $5.5 million of seed funding to expand its ticket technology platform — an achievement all the more notable because the company has endured despite the pandemic's impact on live sports and entertainment.
Project Admission announced the funding on Dec. 21. Anthemis, a global investment firm headquartered in London, led the round. Flyover Capital, a firm based in Overland Park, Kansas, also participated.
The company now has raised more than $9 million since founder Stephen Glicken started the business in 2017. As a result of the latest funding, Anthemis managing director Vinay Singh will join Project Admission's board.
Project Admission integrated its technology with popular ticketing website SeatGeek this spring, and has since added Tickets.com, which is Major League Baseball's ticketing platform.
Project Admission's technology tracks ticket ownership from the time of purchase until the event occurs, while aiming to simplify the process of buying and reselling tickets. By knowing who is attending games or performances, teams or artists can target their marketing and create branded online marketplaces.
"The company’s current roster of clients includes the New Orleans Pelicans, Cleveland Cavaliers, Minnesota United FC and Portland Timbers, among others," reads a Dec. 21 press release announcing the capital raise. "Other clients from the past several years include the Indianapolis Motor Speedway, The Avett Brothers, One Republic, Zac Brown and Enterprise Rent-a-Car."
