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The Innovation Issue
Illustration by Jacqueline Prins/ACBJ; Getty Images

Wisconsin Inno is rolling out a membership option and we hope you'll join.

We believe that entrepreneurs define the future of our local economy. We believe authoritative, original, boots-on-the-ground reporting about those driving our cities forward is critical to the health and vibrancy of an ecosystem. 

And we believe that nobody does this better than Inno

To continue to be the best source for local innovation, Wisconsin Inno is transitioning to a subscription model called Inno+, which will cost $5/month and grant you access to everything on Wisconsin and our 44+ other Inno properties.

American Inno is a portfolio of digital media brands powered by American City Business Journals. If you're unfamiliar with the breadth of the Inno network and where we are, learn more here.

If you have found value in our work and reporting over the years, please join the Inno community and subscribe here. Inno+ officially goes live on Wednesday, Dec. 1, but you can subscribe now. We sincerely appreciate your support!

Since our launch, we’ve covered the journeys and growth of countless startups, spotlighting evolutions of all shapes and sizes — from pitches and seed fundraising rounds to growth and acquisitions. This fall, we will be following in the footsteps of many of the startups we’ve showcased, evolving to help fuel our growth and best serve you, our readers.

Here’s what you need to know

  • The Beat newsletter will remain free and your go-to source for everything happening within the local innovation economy.
  • Your membership will provide you with access to every Wisconsin Inno story, on any device, including first-look profiles of startups you need to know, awards like Startups to Watch and the Fire Awards, deep-dive features that take you inside the local tech scene, and more. Subscribing to the Beat will get you a few free stories a month, but if you’d like to benefit from the full scope of our reporting, sign up now. Looking for those first few free articles? Sign up for our newsletter to get access.
  • Your membership will unlock the entire American Inno network, offering intelligence to 44+ emerging and thriving ecosystems, including Atlanta, Austin, Bay Area, Boston, Denver, Phoenix, Seattle, Miami and more. This summer, Inno expanded nationally, allowing us to power your local coverage with national insights. The Inno+ membership has fueled our national footprint, providing local readers with access to more information and connections than ever before.
  • An Inno+ membership is included in your Milwaukee Business Journal subscription. If you'd like unlimited access to both platforms, learn more here.

What else does Inno+ get me?

  •  Your membership will provide you with 10-25% off all local Inno events.
  •  Your membership will grant you access to subscriber-only national events and content, launching this fall.
  •  Additional Inno+ members-only opportunities online and offline that we will be rolling out soon.

The takeaway: Your subscription will enable Inno to do what it does best – keep the community abreast of who and what is next in market – at scale, while proving you with complete access to all of our work and intelligence across the entire Inno network. Subscribe now!



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The Fire Awards honor individuals, companies and organizations across Wisconsin that are setting the technology ecosystem ablaze.
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Inno Under 25 cover
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Want to stay ahead of who & what is next? Sent twice-a-week, the Beat is your definitive look at Wisconsin’s innovation economy, offering news, analysis & more on the people, companies & ideas driving your state forward.

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