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Jack Harlow’s Rupp Arena show to be turned into a VR event on Meta's platform


Jack Harlow No Place Like Home Tour
The final concert of Jack Harlow's "No Place Like Home: The Kentucky Tour" will be available as a VR experience through Meta in January.
William Wark

Jack Harlow’s most recent tour was meant for Kentuckians, but its final show will be shared with the (virtual) world too.

The final performance of the well-known Louisville native’s most recent “No Place Like Home: The Kentucky Tour” will be available through a virtual reality (VR) platform, according to a news release.

At 8 p.m. On Jan. 4, fans can take part in “Jack Harlow No Place Like Home: A VR Concert,” which will allow them to feel as if they were actually at the rapper’s Dec. 3 show at Rupp Arena in Lexington. They can do so by visiting the Music Valley in Meta Horizon Worlds — a free VR platform run by Meta (the parent company of Facebook and Instagram) — and using a Meta Quest VR headset (MSRP of the Meta Quest 3 headset is $499.99).

“At some point last year I realized how much of my home state I’ve never seen. I suddenly got this urge to take a tour bus across Kentucky with all my childhood friends. So that’s what we did,” Harlow said in the release. “Six shows in different towns across the state, with the final stop being in Lexington. We decided my first show at the historic Rupp Arena was the perfect moment to capture in VR. Enjoy.”

Those interested can check out an RSVP page. Those who cannot watch the one-hour event right from the start can access replays until Jan. 25.

This offering — produced by Meta, Harlow, Range Media and Media.Monks — marks the first time that Meta has attempted to combine an immersive VR concert with a documentary special, per the release.

“[The concert] is truly incredible, and we’re excited to bring the finale concert of the tour to audiences in VR with our partners at Meta,” said Mark Herwick, the president of unscripted television at Range Media, in the release. “We also look forward to giving an intimate perspective into the importance behind this tour to Jack with the behind the scenes footage for fans to enjoy in this inspiring VR concert and documentary special.”

The six-city tour took place in two legs consisting of three weekend dates. The first one started on Nov. 24 at Owensboro, followed by Pikeville and Covington. The second leg started in Murray on Dec. 1, followed by Bowling Green and Lexington.

Harlow has a few ties into the local entrepreneurial scene. For starters, his mother, Maggie Harlow, is the owner and CEO of Signarama Downtown and a board member on the Vogt Invention and Innovation Awards. In addition, Jack Harlow became co-owner of a Louisville startup, Phocus, joining as chief creative officer and board member earlier this year.


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