After more than two decades with Humana, a Louisville exec is joining BehaVR as chief platform architect.
The digital therapeutics company, based in Elizabethtown, Kentucky, appointed Patrick Murta to the new role. Murta most recently served as a principal solutions architect at Humana, Louisville's largest public company. There he led solution architecture in the areas of administrative interoperability (HIPAA, X12), clinical interoperability (HL7, HIE, FHIR), clinical workflow and integration, case/care management and in home care and industry initiatives.
BehaVR's founder and CEO Aaron Gani also had a long career with Humana. He served as chief technology officer from October 2016 to May 2018, starting BehaVR while still working for the health insurance and health services giant.
Murta is the second C-suite hire for BehaVR this year. Last month, it named Dr. Risa Weisberg, a licensed clinical psychologist and expert in cognitive behavioral therapy, as its chief clinical officer.
"We're in an incredibly exciting time as an industry where there's substantial research to support the viability of using VR experiences to address the most pressing mental and behavioral health challenges, even beyond what it's currently used for today," Murta said in the release. "I'm thrilled to join BehaVR at the forefront of this work and contribute to building a dynamic, contextualized, connected care experience across this ecosystem and making high quality behavioral health solutions more accessible."
Murta has served as co-chief architect for the Office of the National Coordinator for Health IT's FHIR at Scale Taskforce (FAST), among other industry leadership roles. He is also co-inventor of two patents for innovative technical solutions in the area of payer interoperability with providers and business rules management architecture and implementation, the release continued.
"Patrick Murta has focused his career on advancing technologies that enable innovation and interoperability across the healthcare ecosystem," Gani said. "Digital therapeutics, including those we are creating at BehaVR, will be optimized by rich patient and population level data and machine learning to power personalized care pathways and experiences. Patrick's unmatched experience and capability in this space and his passion for creating experiences that drive better health outcomes is critical to BehaVR's vision to reimagine how people access and experience mental and behavioral health care."
BehaVR is one of KY Inno's 22 Startups to Watch in 2022. Get the full list of promising startups here.
