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2024 KY Inno Startups to Watch: Armadillo Home Solutions


Matan Slagter Armadillo Home Solutions 2024 Startups to Watch
Matan Slagter is the co-founder and CEO of Armadillo Home Solutions.
Armadillo Home Solutions

Based: Clarksville, Indiana

Year founded: 2021

Capital raised to date: $9.83 million

Key investors: Distributed Ventures, Agya Ventures

Founder(s)/top executives: Matan Slagter, CEO; Lansdon Robbins, chairman

Number of employees: 32

Brief company description: Tech-enabled provider of home warranty products.

What are some major milestones in the company’s history? 

  • 2021 – Launched first product.
  • 2022 – Exceeded 1,000 homeowner clients and expanded product offering to all 50 states.
  • 2023 – Brought all customer service capabilities in-house and exceeded $3 million in annual recurring revenue (ARR).

What is your company working on right now? Continuous product innovation and scaling distribution channels.

What’s on the horizon for your company in 2024? Continued focus on growing targeted distribution channels.

Why grow your company in/from Kentucky and Southern Indiana? Kentucky/Indiana has a lot of history in the extended warranty and insurance industries, and offers a breadth of great talent and an affordable home base for companies like Armadillo.

Give us one bold prediction in 2024 for startups, technology or venture capital/fundraising. Venture capital funds will continue to allocate capital to higher quality startups that are able to show a clear path to profitability. Startups employing AI to improve an existing industry or to create a new product category will continue to be a leading investment target in the venture space — and be the source of a large portion of newly minted unicorns.



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