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2024 KY Inno Startups to Watch: Moolathon


Mac Wilkinson
Mac Wilkinson is the founder and CEO of Moolathon.
Moolathon

Based: Louisville

Year founded: 2019

Founder(s)/top executives: Mac Wilkinson

Capital raised to date: $450,000

Key investors: Techstars, Render Capital, Keyhorse Capital, Sixty8 Capital, Rajon Rondo

Number of employees: 7

Brief company description: Moolathon is a performance-based fundraising platform that gives groups, organizations and individuals the ability to raise money with the miles you walk, run or bike.

What are some major milestones in the company’s history?

  • 500-plus fitness fundraisers on our platform
  • 6500-plus active users
  • Selected to participate in Techstars in Washington DC (2023)
  • Render Competition winner (2021)
  • Winner of multiple pitch competitions (KY270, Be Nimble Pitch Competition, 5 Across)
  • Vogt Award recipient (2019)

What is your company working on right now?

  • Recently launched employee wellness program with five companies in beta
  • Launching product update in Q1 to include Strava connectivity and Teams features
  • Raising capital to expand the team and product

What’s on the horizon for your company in 2024? Product update, expand the team, more wellness clients and raise capital

Why grow your company in/from Kentucky? I am a proud Louisvillian… born and raised here. I want nothing more than to scale, create lots of jobs and have a positive impact on this community. My goal is to make Louisville a premiere destination to start and grow a business here.

Give us one bold prediction in 2024 for startups, technology or venture capital/fundraising. We are seeing tech be a huge catalyst for growth and investments in other cities in our region. I believe 2024 will be the year Louisville makes itself known as a destination to consider for startups.



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