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2024 KY Inno Startups to Watch: Lunae


Amanda Havard Lunae 2024 Startups to Watch
Amanda Havard is the founder and CEO of Lunae.
Stephen P. Schmidt

Based: Bowling Green, Kentucky

Year founded: 2023

Founder(s)/top executives: Amanda Havard, CEO

Capital raised to date: N/A

Key investors: N/A

Number of employees: 10

Brief company description: What if innovation was a repeatable process? One that didn't rely on the quicksilver of inspiration, but the steady hand of strategy? Lunae takes the ideas that plague us in the moonlight, and fill our hearts in the daylight, and turns them into real technology, sellable products, or usable design. In short, at Lunae, we turn ideas to things.

What is your company working on right now? Lunae has several new projects (clients) and partners in the works. We’re working on getting Oria, our first Lunae launch, to steady state after an expansion from Texas to Kentucky. And we’re working with several startups and spin outs in the South Central Kentucky region to potentially help them launch, or find their markets. We’re not raising capital right now, but we’re considering it because of a few discreet opportunities for tech that our work at Oria has brought to light. We have a lot of fractional resources that we’d like to see come on full time, so they can, in turn, offer their expertise to more clients and projects.

What’s on the horizon for your company in 2024? Several public-private partnerships that expand the way we think and talk about launching companies, and creating a collaborative ecosystem that supports that. (For us, that’s Warren County and the WKU Innovation Campus, together with a host of other key partners like businesses in the area).

Why grow your company in/from Kentucky? We chose Kentucky because, as far as we can see, the Bluegrass State is all blue sky and opportunity. Every single person we’ve met has believed in collaboration over competition, and cited a belief that a rising tide lifts all ships. Whether we are having a conversation about innovation, education, mental health or marketing – it all comes back to the rising tide. When choosing a new state to set up shop, why would we choose anything other than that?



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