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2024 KY Inno Startups to Watch: Affinna


Dan Ross-Li portrait
Dan Ross-Li and his startup company Affinna recently launched the beta version of a new streamlined ticket selling platform.
Stephen P. Schmidt

Based: Louisville

Year founded: 2022

Founder(s)/top executives: Dan Ross-Li, CEO

Capital raised to date: $325,000

Key investors: Keyhorse Capital, Render Capital, Gill Holland, Garrett French and Vik Chadka

Number of employees: 4

Brief company description: Affinna combines live event ticketing and customer relationship management to help event hosts build community, eliminate scalping and deliver a better fan experience.

What are some major milestones in the company’s history? Winning the Vogt Awards and Render Competition in 2023

What is your company working on right now? Building out audience management in early 2024, then revamping paid tickets in mid 2024. 

What’s on the horizon for your company in 2024? South by Southwest (SXSW) in March and fundraising

Why grow your company in/from Kentucky? Companies can build great teams in Kentucky.

Give us one bold prediction in 2024 for startups, technology or venture capital/fundraising. There will be challenges moving generative AI into enterprise. It's a tough environment for venture capital funding as interest rates remain elevated and later stage startup valuations decrease.



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