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2023 Inno Fire Awards, CEOs: Buddy Bockweg


Buddy Bockweg
Buddy Bockweg is co-founder and CEO of Vsimple.
Katie Uttich/Katie Marie Photographie

Buddy Bockweg

Title: CEO

Company: Vsimple

Year founded: 2020

Based: New Albany, Indiana

Capital raised to date: $4.5 million

Key investors: Wonderful Angels, Elevate Ventures, Keyhorse Capital, Render Capital, Airwing

Lives: Louisville

Education: Bachelor of Science in finance, University of Louisville

Hobbies: Anything on water, golf, live music, travel

Describe what your company does.

Vsimple is an AI-powered workflow automation platform designed to simplify, optimize and automate all core business processes, communications, documentation, etc., in one centralized place.

We help companies and their people get more work done smarter and faster with less resources, greater productivity, optimized efficiency, improved visibility and enhanced accountability. We do all of this with an emphasis on speed, being able to get companies live in the matter of days/weeks, as well as service, ensuring the success of our clients with our workflow specialists and the most remarkable service in the industry.

What is your best piece of advice for first-time founders?

First, if your goal is to build a large enterprise, do not do it alone.

There is simply too much work to be done daily for one person to manage successfully. Find others who are great and enjoy doing the things you may struggle with or, quite frankly, suck the energy out of you. It is going to be way harder and it is going to take way longer than anticipated, so surround yourself with amazing people you enjoy and challenge you to be better.

Remember, the reward is not the end, it's the journey.

What (or who) has been the biggest contributor to your success?

First, my grandad, Robert Walker. He was like a father to me growing up, which was something I needed. He was wise. He was calm. He was consistent.

He taught me things about life/business, which I carry to this day. The things he showed me and taught me are very much the reason I am the man I am — and part of the backbone of our business today, so he gets a lot of the credit.

Second, my wife, Taylor. She gave me the courage, the support and the strength to step into the entrepreneurial world. Without her love and encouragement, I may have never taken the leap. She has sacrificed tremendously over the past 3-plus years and continues to do so as we continue building a world-changing company. I am forever grateful.

Last, but certainly not least, my faith. It has shaped me, molded me and given me, as well as our company, a WHY much bigger than money.



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