New Frontier
Based: Morehead, Kentucky
Year founded: 2017
Capital raised to date: Not disclosed
Key investors: Not disclosed
Founder(s)/top executives: Joshua Ravenscraft, CEO, and Jared Ravenscraft, chief operating officer. Answers below are from Joshua Ravenscraft.
Ravenscrafts’ hometown: Morehead
Lives: Morehead
Education: Business administration, management and operations, Morehead State University
What accomplishment are you most proud of?
Our greatest innovation yet is our recycled denim jeans, which are some of the most sustainable jeans in the world, from Kentucky.
How do you stay ahead of the trends in your specific industry?
Staying authentic to who we are as a company puts us in a position to set our own trends, rather than chase trends out there. We like to be the primary source of trend-setting from Eastern Kentucky.
Predict the future: What company, technology or tool will see a lot of momentum in 2024?
AI. AI will be more broadly tested and used as a tool in day-to-day business. With the proper regulations and control of AI, it could help transform many industries — and assist day-to-day needs.
What’s the biggest challenge your company is facing in introducing its product?
The greatest challenge is being discovered from Eastern Kentucky — a place that is generally known as being off the grid. We also, though, take pride in that and hope to be a part of changing that narrative that you do not always have to be in a larger city to do something great.
Why scale your company from Kentucky?
Kentucky is home. New Frontier was founded by two Kentucky brothers, and we’ve always wanted to build and grow this brand in Kentucky to carry on beyond us.
