Title: CEO
Company: El Toro
Year founded: 2012
Capital raised to date: Not disclosed
Key investors: Bootstrapped and self-funded.
Griggs' hometown: Louisville
Lives: Louisville
Education: Degree in business administration, University of Louisville; Executive Education Program, Harvard University
Hobbies: Hiking, pickleball and tennis
Describe what your company does.
El Toro is an [advertising technology] and advanced-analytics company. We leverage massive amounts of data to help improve the targeting and measurement of digital advertising. El Toro works with organizations like Ford, Toyota, Merck, and the states of Florida and Delaware to help them better target and deliver messaging to prospects, customers and constituents.
What are some major milestones in your company’s recent history?
This year, we received three new patents on our technology and now have 19 patents in total protecting our technology and tools. We have built a world-class team of innovators, engineers, scientists and leaders here in Louisville.
I am consistently impressed by the depth and commitment of our team. As a leader, you often get credit for the good and bad outcomes. But what is accomplished by great companies is usually because of the team, not the leader. Good leaders find the right people and build an environment where they can succeed.
What is your best piece of advice for first-time founders?
Don’t fall in love with your first idea. I see a lot of great entrepreneurs who pick the wrong business plan or a good plan at the wrong time.
Think about the team at General Magic — they invented the first smartphone and several other world-changing technologies (like USB). After they went bankrupt, the team left and various members created the iPhone, and Android and started eBay and PayPal.
Sometimes the idea is right but not right for now. Other times, it is simply the wrong idea.
What has been your smartest business decision?
Who you surround yourself with is the most important decision you can make both in business and in life. Specifically, this includes business partners, employees, mentors, friends and spouse (and that one is the most important).
Are they supportive and will they challenge you? Do they have skills that complement yours? When things become difficult, will they be there for you?
Last year, my wife Amy died after 28 years of marriage. I have become acutely aware of the impact that a supportive loving partner plays in your life. Great business partners, friends, clients and family make a huge impact — especially when life becomes difficult.
