Smoove Creations
Year founded: 2022
Headquarters: Louisville
Number of employees: Two
Founders: Isaiah Kelly, CEO; Vivi McCloy, COO
Amount of capital raised: $220,000
Notable investors: Gener8tor, Render Capital, Keyhorse Capital, Kentucky Angels
Description: Smoove Creations provides an opportunity for organizations to exhibit their brand and reward their employees through customizable footwear. We’re on a mission to make custom footwear the No. 1 outlet for corporate expression and employee rewards.
What are some major milestones in the company’s history?
- September 2022 – Selected as winners of the Render 2022 Pitch Competition
- November 2022 – $220,000 raised
- December 2022 – Ending the year with revenue
What is your company working on right now?
Innovating a seamless process for customers to design, print and receive a custom sneaker. This will be done through our Smoove Studio (sneaker design software).
Why grow your company in/from Kentucky?
The support from the community helps you make connections that can really catapult your business from validation to revenue. We are focusing on building a print shop network within the Midwest, starting with this region.
We provide print shops with an extra stream of revenue, which allows us to establish our presence within the printing industry and scale our network.
Give us one bold prediction in 2023 for startups, technology or venture capital/fundraising?
I see rapid growth within the Louisville startup ecosystem. There’s endless support for founders and entrepreneurs that are looking to get involved.
