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KY Inno's Startups to Watch 2023: Rave On Sports


James RaveOnSports
James Clark, co-founder and president of Rave On Sports.
Rave On Sports

Rave On Sports

Year founded: 2021

Headquarters: Lexington, Kentucky

Number of employees: 4

Founders: James Clark, president; Brittany Harris, chief marketing officer; and Rick Baker, chief technology officer

Amount of capital raised: $75,000

Notable investors: Keyhorse Capital

Description: We are a sports technology company focused on creating the best second-screen experience for displaced fans, content creators and sportsfluencers to connect with each other during the live games while also developing artificial intelligence and machine learning enterprise solutions for teams and leagues to make fan-centric decisions. We currently have coverage for NCAA men’s basketball and football, NFL and NBA, but we hope to expand to as many sports as possible for the fans.

What are some major milestones in the company’s history? We launched the beta of the Rave On app right before Covid lockdowns and play suspension occurred, so the fact that we are still here and operating is huge for us. In the first year after games resumed, with $0 ad spend and just organic marketing, we’ve grown one target territory to over 6,000 users who average about 118 minutes of screen time per session, which is crazy.

What is your company working on right now? We are currently raising capital to support the development of two additional products for teams, leagues and venues set to launch within the next two quarters, as well as help scale the Rave On app features and host network markets. While we have many moving parts, we constantly focus on adding more hosts to expand the app’s verified coverage for our users. Every team has die-hard fans, and whether they are a top 25 team or not, we believe every fan should have equal space and opportunities to connect.



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