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KY Inno's Startups to Watch 2023: Leadrilla


Koby Leadrilla
Koby Hastings, founder and CEO of Leadrilla.
Stephen P. Schmidt

Leadrilla

Year founded: 2019

Headquarters: Lexington, Kentucky

Number of employees: 14

Founder: Koby Hastings, CEO

Amount of capital raised: $3.95 million

Notable investors: Mucker Capital

Description: Leadrilla is an enterprise customer acquisition, sales enablement and sales management platform. Leadrilla serves over 20,000 independent insurance agents, as well as multiple Fortune 1000 insurance companies.

What are some major milestones in the company’s history? Leadrilla’s platform was launched in April 2019 and exceeded over $1 million in revenue in its first year in business. In 2020, Leadrilla quickly became a leader in the performance marketing industry as the platform that serves independent sales reps and large companies with distributed sales teams. Recently, Leadrilla secured its first round of capital — a Series A investment led by Mucker Capital out of Los Angeles.

What is your company working on right now? Leadrilla is in the process of forming a parent company that will focus specifically on enterprise software for Fortune 5000 companies in the United States. The formation of this parent company will create expansion opportunities into new industries including auto and home insurance, financial planning, real estate, mortgage and multiple home services categories.

Why grow your company from Kentucky? The majority of our team currently resides in Kentucky, was born and raised here or attended college here. Kentucky is a great place to start a business. In the last 10 years, we’ve seen growth in access to capital, as well as in the startup community. Everyone here is always willing to help each other out.



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